
Associate Professor
- School of Hosp,Tourism & Events
Faculty of Social Sciences & Leisure Management - +60 3 5629 5000
- kandappan.balasubramanian@taylors.edu.my
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ResearcherID Link
http://www.researcherid.com/rid/A-1250-2017 -
PubMed ID Link
http://orcid.org/0000-0001-7634-4676 -
Personal Homepage
http://university.taylors.edu.my/hospitality/staff-directory/dr-kandappan-balasubramanian
Associate Professor Dr Balasubramanian Kandappan
Dr Kandappan Balasubramanian (Dr Kandy) is an Associate Professor and Head of School for the School of Hospitality, Tourism and Events - Faculty of Social Sciences and Leisure Management (FSLM), Taylor's University, Malaysia who has embraced technology as part of his teaching and learning pedagogy and continuously empowers to innovate himself with the latest developments of technology in order to meet the changing needs of today's learners. He has taken the mandate and made it as personal aspiration on, striving to broaden his ability in the area of technology integration in the classroom.
Raised and educated in Coimbatore, India. Kandappan completed a bachelor’s degree in Catering Science and Hotel Management from Bharathiar University, India. Following graduation in 2000, he was employed with the hotel industry and university in India, Florida-USA & N.E. Africa. In 2011, he moved to Malaysia and started to work for Taylor’s University. Previously Dr Kandappan Balasubramanian is an Associate Professor from the School of Hospitality, Tourism and Events (SHTE) and Programme Director for the Master of International Hospitality Management (MIHM) & Master of Global Hospitality Management (MGHM) programmes. He served as Associate Director of the Centre for Research and Innovation in Tourism (CRiT). During the year 2022-2023, he also served as deputy director for the STIL and recently appointed as director for the “Sustainable Tourism Impact Lab (STIL)” to drive purpose learning at Taylor’s University and align to the challenges of the United Nations Sustainable Development Goals (SDGs).
Dr Kandappan innovation and teaching transformation during the pandemic is well-recognized as one of the “Taylor’s Distinguished e-Learning Educator (DeE) Class of 2021”. His global recognition includes received the title of ADE (Apple Distinguished Educator) and EMAS (Exemplary Meritorious Academic Staff) award for his transformation of training restaurant from traditional to digital. He served as “Visiting Professor” for the Lyceum of the Philippines University, Manila, University of Santo Tomas, Philippines (Manila and Laguna) and BIT Business School, India.
Dr Kandappan is well- recognized as a researcher and invited keynote speaker in Peru-South America, Philippines, India, Indonesia, Thailand, Papua Guinea, Sri Lanka and Malaysia. His area of research includes Industrial Revolution 4.0, service innovation in Hospitality 4.0, augmented and virtual reality, artificial intelligence (AI) in the hospitality and tourism industry. He received few awards for his teaching innovation and currently manages Fundamental Research Grant Scheme (FRGS) grant of RM75,800 and a funded research project worth USD $5,500 (RM 25,600) in collaboration with LPU university in the Philippines. He has also presented and published research papers in International and National level conferences. He is also actively publishing his research and innovation in SSCI and SCOPUS-Indexed journals.
Academic Qualification
- Doctor of Philosophy (Management), KARPAGAM UNIVERSITY, COIMBATORE, India
- MBA, BHARATHIAR UNIVERSITY, India
- B.Sc in Catering Science & Hotel Management, BHARATHIAR UNIVERSITY, India
Professional Qualification
Areas of Expertise
- Social Sciences, International Hospitality and Food Service Management, Hospitality Business Simulation, Service Quality Management, Restaurant Services Innovations, Food and Beverage Operations, Oenology (Wine Studies), Restaurant and Hospitality Marketing,
Research Interest
- Service Innovation in the Hospitality & Tourism Industry, Hospitality Business SImulation, Smart Marketing and Customer Acceptance model, Augmented and Virtual Reality, Innovation in teaching and learning and Hospitality Marketing and Operations
Publications
- Opting for smart hotels: do digital immigrants perceive differently than digital natives do? (ISI-Indexed), Journal of Hospitality and Tourism Insights - Article in Journals
- The effects of service quality on customer satisfaction and recommendation intention: Domestic versus international customer (ISI-Indexed), International Journal of Hospitality Management - Article in Journals
- The Effects of COVID-19 on the Development and Well-being of the Maldives Guest House Community (ISI-Indexed), Pertanika Journal of Social Sciences & Humanities - Article in Journals
- Be Smart, but Not Humanless? Prioritizing the Improvement of Service Attributes in Smart Hotels Based on an Online Reviews-Driven Method (ISI-Indexed), Sustainability - Article in Journals
- Service quality, customer sentiment and online ratings of beach hotels: an analysis of moderating factors (ISI-Indexed), Journal of Hospitality and Tourism Insights - Article in Journals
- The Impact of Evolving Technologies on Restaurant Consumer Health: A Systematic Review - Book Chapter
- Assessing Malaysian Hospitality and Tourism Graduates Work Readiness: Perspectives from Industry and Academia. (ISI-Indexed), Asia-Pacific Journal of Innovation in Hospitality & Tourism - Article in Journals
- AI Integration in Service Marketing and its Effect on Hotel Staff Productivity - Book Chapter
- The Influence of Intrinsic Factors, Extrinsic Factors, Customer Attitudes and Customer Expectations Toward Intention To Stay At Budget Hotel, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT - Article in Journals
- An exploration of factors affecting hotel consumers health from an ecological systems theory perspective: A meta-analytical study (ISI-Indexed), Journal of Hospitality and Tourism Management - Article in Journals
- Do TripAdvisor Valences are Trustworthy on South Asian Destinations? (SCOPUS-Indexed), ASEAN Journal on Hospitality and Tourism - Article in Journals
- Adaptive Learning in Post Covid Milieu: What Gen Z wants in the Global South from Malaysian Perspectives? - Book Chapter
- Sentiment Analysis of delighters and disappointers in Destinations and Hotels: From the lens of Circular economical perspectives, Tourism Economics - Article in Journals
- "What innovations would enable the tourism and hospitality industry in Malaysia to rebuild?" (ISI-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
- Exploring measures to enhance the low adoption rate of IR 4.0 technologies: a qualitative inquiry with hotels during COVID-19 (ISI-Indexed), European Journal of Innovation Management - Article in Journals
- A paradigm shift: looking forward to sustainability in organizations (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- "Moving forward with augmented reality menu: changes in food consumption behaviour patterns" (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- Digital Trust in the Hotel Industry An International Customer/Supplier Perspective - Book Chapter
- The Progress of ICT Applications In Destination Marketing in Emerging Economies - Book Chapter
- Rethinking the Learning Space to build 21st Century Learning Skills: Bringing Simulation-Based Gamification to the Hospitality Higher Education (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- Teaching and Learning Cultural Change in Higher Education during the Disruptive Time - Book Chapter
- Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk, Informatica, An International Journal of Computing and Informatics - Article in Journals
- Does YouTube video dispositions have an impact on Intention to visit?, Journal of Tourism Management - Article in Journals
- Hospitality Revolution 4.0": A Literature Review of a Unified Typology of IR 4.0 Technologies for the Tourism and Hospitality Industry (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- The Impact of Social Media on Consumers Purchasing Behaviour in Malaysian Restaurants (SCOPUS-Indexed), Journal of Spatial and Organizational Dynamics - Article in Journals
- Factors Influencing Millennials Satisfaction of Caf Restaurants in Kuala Lumpur, Malaysia. (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- What are the Key Challenges Faced by the Malaysian Hospitality and Tourism Industry in the Context of Industrial Revolution 4.0? (SCOPUS-Indexed), Worldwide Hospitality and Tourism Themes - Article in Journals
- Factors affecting hotel employees attrition and turnover: Application of pull-push-mooring framework (ISI-Indexed), International Journal of Hospitality Management - Article in Journals
- An Exploratory Study on the Role of Blended Learning Practices to Achieve Twenty-First Century Skills Among Culinary Students at University in Malaysia - Book Chapter
- The Bubble Drink Industry in Malaysia: An Empirical Assessment of Repurchase Intention (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- A Study on the Techno-Pedagogical Knowledge of Academics in a Malaysian Private University, International Journal of e-Learning in Higher Education - Article in Journals
- Going green: Eco- friendly food packaging used by Malaysian food truck entrepreneurs at the 29th SEA Games (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
- Personalization of Hospitality Service: Integration of Augmented Reality and Artificial Intelligence - Article in Proceeding
- An Exploratory Study about Students Learning Capabilities in Today s Pedagogic Trends based on Gender Differences - Book Chapter
- CONFUCIANS IN THE 21ST CENTURY SKILLS: AN EDUCATIONAL STUDY OF THE READINESS OF THE STUDENTS IN TODAY S PEDAGOGIC TRENDS, Journal of Education and Social Sciences - Article in Journals
- Interactive Higher Education Classroom using Nearpod Application - Article in Proceeding
- Relationship Marketing a Proposed Term for Hotel Industry: A conceptual study., Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Article in Journals
- Hotel Career Perceptions of Final Year Hospitality Degree Students (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
- Customer Acceptance and Use of Smart Phone Apps (SPA) as a Marketing Mix Tool for the Restaurants: A Proposed Framework, International Journal of Managerial Studies and Research - Article in Journals
- Malaysian Consumers Acceptance of Restaurant Marketing Mix Information through Smart Phone Applications: A Proposed Framework - Article in Proceeding
- The Motivation Factors Behind Malaysian Consumer Choice in Drinking Wine - Article in Proceeding
- Customer Preference s to Select a Restaurant Through Smart Phone Applications: An Exploratory Study (ISI-Indexed), Advanced Science Letters - Article in Journals
- A Study on "Student Preference towards the Use of Edmodo as a Learning Platform to Create Responsible Learning Environment" (ISI-Indexed) - Article in Proceeding
- Hotel managers perspective of managerial competency among graduating students of hotel management programme (ISI-Indexed) - Article in Proceeding
- Service Delivery Quality Improvement Models: A Review (ISI-Indexed) - Article in Proceeding
- Service Praxis using tablet personal computer (iPad Apps) - A proposed framework, International Journal of Scientific Knowledge - Article in Journals
- SUSTAINABLE AND DYNAMIC TOURISM AND HOSPITALITY CURRICULUM - AN ANALYSIS OF TOURISM EDUCATION IN SOUTH INDIA, International Journal of Management and Social Science Research Review - Article in Journals
- A Proposed Framework on Paradigm Shift by using Tablet Personal Computer Apps in the Teaching and Learning Practices of the Hospitality Curriculum with reference to Food and Beverage Praxis, Journal Vidyawarta - Article in Journals
- A Proposed Framework on Customer Acceptance and Use of Smart Phone Apps (SPA) as a Marketing Mix Tool for the Restaurants - Article in Proceeding
- Eco-friendly practices in the Hotel Industry - Article in Proceeding
Research
- Developing an Organisational Resilience Framework for the Malaysian Hotel Industry to manage the Crisis, Project Leader, 2023 to 2026, National
- Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications, Project Leader, 2018 to 2019, Taylor's University
- Realigning the Higher Education E-Learning System for Disable Students' Usability , Co-researcher, 2018 to 2019, Taylor's University
- Green Service Innovation Performance: An Exploration of Capabilities and Capacity Measures among Klang Valley Hotels of Malaysia , Co-researcher, 2018 to 2019, Taylor's University
- Gamification in Hospitality Management Programme: Application of Hotel Management Simulation Game in Developing 21st Century Competencies, Co-researcher, 2018 to 2021, National
- Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications , Project Leader, 2018 to 2019, Taylor's University
- Virtual tourism in 3D virtual worlds, Co-researcher, 2017 to 2020, Taylor's University
- Innovative technique in studying contextual eating behaviour, Co-researcher, 2017 to 2020, Taylor's University
- Techno-pedagogical knowledge of lecturers in Taylor's University, Co-researcher, 2017 to 2018, Taylor's University
Awards and Stewardship
- International University Carnival on E-Learning (IUCEL 2022) TEACHING INNOVATION, ELEARNING AND SDGs: MOVING FORWARD TOWARDS BORDERLESS. COLLABORATIVE. CLASSROOM. (B.C.C.) IN THE HOSPITALITY HIGHER EDUCATION, Competition, Universiti Putra Malaysia (UPM), Creativity , 2022
- Taylor s Distinguished e-Learning Educator (DeE) Award, Exhibition/Invention, Taylor's University, Creativity , 2021
- International University Carnival on E-Learning (IUCEL 2021), Competition, Universiti Utara Malaysia (UUM), Creativity , 2021
- Best Paper Award Creating a Healthy Dining Experience using Augmented Reality (AR) - A Proposed Framework, Conference, Anna University, India, Best Paper Award , 2019
- Gold Medal Award A Digital Leap using Augmented Reality (AR) in Training Restaurant: Transforming into AR-menu, Competition, Universiti Malaysia Sarawak (UNIMAS), Creativity , 2019
- Bronze Medal for the title: " Humanizing the Technology through Redefining Authentic Learning Environment in a Simulation-Driven World", Competition, International Islamic University of Malaysia, Creativity , 2018
- Bronze Medal Title: Moving towards Borderless Classroom and Limitless Knowledge: Blending Skype, Nearpod and Quizizz Applications in the teaching and learning , Competition, Ministry of Higher Education, Creativity , 2017
- EMAS Award, Education, Taylor's University, Creativity , 2016
- Silver Medal Title: Integration of iPad and apps in Food and Beverage Service Praxis to create a new dining experience (Going i-restaurant) , Competition, Ministry of Higher Education, Creativity , 2016
- Apple Distinguished Educators (ADE), Education, Apple Inc., Creativity , 2015
Paper Presented
- Future Prospects and the New Normal for Hotels and Resorts, QS Subject Focus Summit, Hospitality and Leisure Management Virtual Conference and Exhibition. (CONFERENCE), PLEANARY/KEYNOTE SPEAKER , 05/10/2021 to 07/10/2021
- INTUITION AT THE WORKPLACE IN THE HOTEL INDUSTRY - AN EMPIRICAL ANALYSIS OF RATIONAL AND FIVE DIFFERENT INTUITION DECISION-MAKING TYPES, Global Conference on Services and Retail Management (GLOSERV 2021) (CONGRESS), ORAL PRESENTER , 11/05/2021 to 13/05/2021
- Factors influencing Millennials' Satisfaction of Caf Restaurants in Kuala Lumpur, Malaysia, 7th Asia Euro Conference 2018 (CONFERENCE), Co-researcher , 14/11/2018 to 17/11/2018
- Empowering learning space with augmented reality (AR) applications-a new immersive teaching & learning paradigm in education 4.0, Taylor s 11th Teaching and Learning Conference 2018 (TTLC2018): Transforming Curriculum: Empowering Learning for Life (CONFERENCE), ORAL PRESENTER , 22/09/2018 to 23/09/2018
- Innovation is the key to success of business, 6th International Conference on Hospitality and Tourism Management (ICHOT) 2018 (CONFERENCE), Hosting Partner Speaker , 14/09/2018 to 15/09/2018
- Personalization of Hospitality Service: Integration of Augmented Reality and Artificial Intelligence, 6th International Conference on Hospitality and Tourism Management 2018 (CONFERENCE), ORAL PRESENTER , 14/09/2018 to 15/09/2018
- A Study on Kuala Lumpur Customer's Acceptance of Restaurant Mobile Applications (RMA) to Access Restaurant Information., 3rd Asia International Conference (AIC 2017) (CONFERENCE), ORAL PRESENTER , 09/12/2017 to 10/12/2017
- Eco-friendly practices in the Hotel Industry, Synergise Green to Gold (CONFERENCE), ORAL PRESENTER , 05/11/2010 to 06/11/2010
- A Proposed Framework on Customer Acceptance and Use of Smart Phone Apps (SPA) as a Marketing Mix Tool for the Restaurants , 4th Asia-Pacific Business Research Conference (CONFERENCE), ORAL PRESENTER , 30/09/2013 to 01/10/2013
- Interactive Higher Education Classroom using Nearpod Application, "Envisioning Tourism in 2050". - 6th Asia-Euro Conference on Tourism, Hospitality & Gastronomy, (CONGRESS), ORAL PRESENTER , 09/12/2016 to 12/12/2016