Senior Lecturer II
- School of Management & Marketing
Faculty of Business & Law - maggie.leong@taylors.edu.my
Dr Leong Mei Kei
Academic Qualification
- Doctor of Philosophy, Universiti Putra Malaysia, Malaysia
- Bachelor of Consumer Studies, Universiti Putra Malaysia, Malaysia
Professional Qualification
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Areas of Expertise
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Research Interest
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Publications
2024
- Novel approach to consumer loyalty: A case study of hospitality service organisations among Generation X and Y. (SCOPUS-Indexed), International Journal of Economics and Business Research. - Article in Journals
- Uncovering the Hidden Intangible Factors of Hotel Employees Turnover Intention During COVID Phenomenon. (ISI-Indexed), Management and Labour Studies - Article in Journals
- More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit? (ISI-Indexed), British Food Journal - Article in Journals
- Integrating Technology Acceptance Model and Value-based Adoption Model to determine consumers intention to adopt AR in Online Shopping, Asia Pacific Journal of Marketing and Logistics. - Article in Journals
- A Triadic Approach to Generative AI Solutions for Educators in Transforming Higher Education. - Book Chapter
2023
- Towards a unified model of consumers intentions to use drone food delivery services. (ISI-Indexed), International Journal of Hospitality Management - Article in Journals
- A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia (ISI-Indexed), Journal of Quality Assurance in Hospitality & Tourism - Article in Journals
- Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values. (ISI-Indexed), Asia-Pacific Journal of Business Administration - Article in Journals
2022
- Tourism development in the Cook Islands: Deconstructing the impacts and identifying a sustainable framework - Book Chapter
2021
- Proposing An Inclusive Model of Travellers' Visit Intention and Time Perspective Revisit Intention. (SCOPUS-Indexed), Journal of Positive Psychology and Wellbeing - Article in Journals
- The Adoption Of Technology Acceptance Model (Tam) And Trust In Influencing Online Purchase Intention During The Covid-19 Pandemic: Empirical Evidence From Malaysia. (ERA Indexed), International Journal Of Academic Research In Business And Social Sciences - Article in Journals
2020
- The impact of positive psychological personalities on employee's attitude and turnover intention. (SCOPUS-Indexed), International Journal of Innovation, Creativity and Change - Article in Journals
2019
- Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. (SCOPUS-Indexed), Management Science Letters - Article in Journals
2017
- The Impact of Consumer Engagement towards Consumer Loyalty in Tourism and Hospitality Industry (SCOPUS-Indexed), Malaysian Journal of Consumer and Family Economics - Article in Journals
- Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry., International Journal of Academic Research in Economics and Management Sciences - Article in Journals
- Relationship of personality factors and purchase intention of counterfeit products among college students., Malaysian Journal of Consumer and Family Economics - Article in Journals
- Consumer online engagement in airline and hospitality services., Malaysian Journal of Consumer - Article in Journals
Research
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Awards and Stewardship
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Paper Presented
- Drone as the digitalized delivery approach for online food delivery services: A systematic literature review. , 3rd Business, Law and Management (BLM3) International Conference (CONFERENCE), ORAL PRESENTER , 12/11/2022 to 12/11/2022
- The impact of tourism development on health challenges: A case study in Cook Islands, Second International Conference of Health_Oriented Tourism & Hospitality 2019 (CONFERENCE), ORAL PRESENTER , 22/06/2019 to 24/06/2019
- Exploring the impact of tourism development on local communities: A qualitative comparative study of Bangkok and Phnom Penh, Global Conference on Services and Retail Management 2021 (CONFERENCE), ORAL PRESENTER , 10/05/2021 to 13/05/2021
- Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management, 3rd International Tourism and Retail Service Management Conference 2021 (TRMC) (CONFERENCE), ORAL PRESENTER , 12/10/2021 to 13/10/2021
- The influence of personality factors towards purchase intention of counterfeit products among college students, Human Ecology International Conference (CONFERENCE), ORAL PRESENTER , 18/04/2017 to 20/04/2017