Senior Lecturer
- School of Management & Marketing
Faculty of Business & Law - ext 5659
- manimekalai.jambulingam@taylors.edu.my
Dr Manimekalai A/P Jambulingam
Academic Qualification
- Doctor of Philosophy (ICT), ASIA EUNIVERSITY, Malaysia
- MBA in HRM, UNIVERSITY OF WALES, United Kingdom
- Bachelor in Computer Science, BHARATHIDASAN UNIVERSITY, India
Professional Qualification
No records found
Areas of Expertise
- Economics, Business And Management, Management, Entrepreneurial Studies
Research Interest
No records found
Publications
2024
- Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China (SCOPUS-Indexed), Turyzm/Tourism - Article in Journals
- Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development. (SCOPUS-Indexed), Journal of Cleaner Production - Article in Journals
2023
- Formulating and redesigning retention policies for millennial at manufacturing industries of Bangladesh (SCOPUS-Indexed), Journal of Business and Globalisation - Article in Journals
- Relationship between Customer Orientation, Entrepreneurial Orientation, and Firm Performance in the Vietnam Franchising Industry (Scopus ) (SCOPUS-Indexed), International Journal of Business Innovation and Research - Article in Journals
- Challenges of Talent Retention: A Review of Literature (ERA Indexed), Journal of Business Management Review - Article in Journals
- Customer's Perception of Voice Bot Assistance in the Banking Industry in Malaysia - Book Chapter
2022
- Practicing soft HRM for Generation Y employees against the turnover crisis of the 21st century (SCOPUS-Indexed), nternational Journal of Business Excellence - Article in Journals
- Sustainability and Business Ethics: The Trend in the Past 16 Years. (ERA Indexed), ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL - Article in Journals
- Soft HRM and Work Environment for Elevating Job Satisfaction of Employees: Redefining the Validated Model of Private Sectors for Generation Y (SCOPUS-Indexed), International Journal of Process Management and Benchmarking, - Article in Journals
- A literature review of franchisee performance: Insights for further research (SCOPUS-Indexed), A literature review of franchisee performance: Insights for further research - Article in Journals
- Necessities of redesigning the leadership and role of intrinsic motivation for generation y job satisfaction: Proposing a model for the private sector. (SCOPUS-Indexed), International Journal of Business Innovation and Research - Article in Journals
2021
- Synchronous online learning during movement control order in higher education institutions: a systematic review (SCOPUS-Indexed), F1000Research - Article in Journals
- Parents Awareness on Online Predators:Cyber Grooming Deterrence (SCOPUS-Indexed), The Qualitative Report - Article in Journals
- Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support (SCOPUS-Indexed), Journal of Sustainable Finance & Investment - Article in Journals
- Retention Approaches of Millennial at Private Sector: Mediating Role of Job Embeddedness (SCOPUS-Indexed), Global Business Review - Article in Journals
- Assessing ethnic business sustainability in transgenerational succession (ISI-Indexed), Asia-Pacific Journal of Business Administration - Article in Journals
2020
- Does the Social Media Change the Consumer s Purchase Behavior among Millennials? (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
- Necessities and Ways of Combating Dissatisfactions at Workplaces Against the Job-Hopping Generation Y Employees (SCOPUS-Indexed), Global Business Review - Article in Journals
- Entertainment and Phygital consumers - Changing preferences for retail shopping destinations and retailtainment options (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
- PRACTICING SOFT HRM FOR GENERATION Y EMPLOYEES AGAINST THE TURNOVER CRISIS OF 21st CENTURY. (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
2019
- Redesigning The Retention Strategy Against The Emerging Turnover of Generation Y: Revisiting The Long-Standing Problems From 20th To 21st Century (SCOPUS-Indexed), International Journal of Entrepreneurship - Article in Journals
- The structural relationship between like clicks and purchase intention on facebook advertisements among millennial , (SCOPUS-Indexed), Academy of entrepreneurship journal - Article in Journals
- Servant Leadership for The Retention of Millennial Employees in Private Sectors: Mediating Role of Job Satisfaction (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
2018
- Building a Bright Society with Au Courant Parents: Combating Online Grooming (SCOPUS-Indexed) - Article in Proceeding
- Emotional intelligence, perceived organisation support and organisation citizenship behaviour: Their influence on job performance among hotel employees (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
- Prewriting Discussion and Academic Writing (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
- Impact of Social Context on Online Shopping Behavior in Selected Asian Countries, Journal of Management Research - Article in Journals
- Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence (SCOPUS-Indexed), Nankai Business Review International - Article in Journals
2016
- Barriers of venturing into Facebook commerce among SMEs (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
- Tendency of generation Y in Malaysia to purchase online technological products (SCOPUS-Indexed), International Business Management - Article in Journals
- Reducing employee learning and development costs: the use of massive open online courses (MOOC). (SCOPUS-Indexed), Development and Learning in Organizations - Article in Journals
- Non-verbal communication and satisfaction on the banking industry (SCOPUS-Indexed), International Business Management - Article in Journals
2015
- Issues and challenges on venturing into facebook commerce (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
2014
- Social media networks and Gen Y (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
2013
- Case study on logistics performance, International Journal of Engineering Business Management - Article in Journals
Research
- Success factors of digital entrepreneurs in Malaysia: Empirical study , Project Leader, 2018 to 2019, Taylor's University
- Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia, Co-researcher, 2017 to 2021, Taylor's University
- Enhanced Model for CyberSecurity Violation in IoT-Enabled Bright Society, Co-researcher, 2016 to 2018, National
- The Factors that Impact the Diffusion of Social media commerce among women entrepreneurs , Project Leader, 2016 to 2017, Taylor's University
- Effectiveness of peer mentorship program in private universities in Malaysia, Co-researcher, 2016 to 2017, Taylor's University
Awards and Stewardship
- BRONZE AWARD, Conference, Taylor's University, Best Paper Award , 2021
- Emerald best paper, Education, Emerald Group Publishing, Best Paper Award , 2019
- Vice Chancellor's Award, Special, Taylor's University, Top Cited Researcher , 2016
Paper Presented
- Cybersecurity Issues Among Working Youths in an IoT Environment: A Design Thinking Process for Solution, International Conference on Research and Innovation in Information Systems (ICRIIS) (CONFERENCE), ORAL PRESENTER , 03/12/2019 to 04/12/2019
- Understanding the Waves of Social Commerce among Home-Based Digital Entrepreneurs Due to Pandemic, YSN -ASM International Scientific Virtual conference (CONFERENCE), ORAL PRESENTER , 29/03/2021 to 01/04/2021
- DISENTANGLING ORGANIZATIONAL CHALLENGES AND CHANGE IN A PANDEMIC THROUGH DESIGN THINKING, BLM2-ICAM4 Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
- SMARTPHONE MARKET SHARE QUANDARY: THE INFLUENCE OF BRAND FAMILIARITY, PERCEIVED QUALITY, AND EXTRINSIC ATTRIBUTES ON PERCEIVED RISK, BLM2 -ICAM4 (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
- A BIBLIOMETRIC ANALYSIS ON SUSTAINABILITY IN BUSINESS ETHICS: THE GLOBAL TREND IN SCOPUS DATABASE (2004-2020, BLM2 ICAM4 (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
- Necessities of Combating Dissatisfaction at workplaces for the retention of Job Hopping Generation Y employees , 9th International Conference on Restructuring of the Global Economy (CONFERENCE), Co researcher , 08/07/2019 to 09/07/2019
- Title : Transforming learning experience to achieve learning outcome: Improving student as learners, Taylor's 12th Teaching and Learning Conference 2019 (CONFERENCE), ORAL PRESENTER , 13/09/2019 to 14/09/2019
- What is Generation Zs Preferred Social Media Network?, 4th IEEE conference international Conference (ICACCA-2018 ) (CONFERENCE), ORAL PRESENTER , 26/10/2018 to 27/10/2018
- Prewriting Discussion and Academic Writing, 2017 INTERNATIONAL CONFERENCE ON ART, BUSINESS, EDUCATION AND SOCIAL SCIENCES (CONFERENCE), ORAL PRESENTER , 15/08/2017 to 17/08/2017
- Predictors of Ad Click Behaviour on Facebook Advertisements , 5th International SEARCH Conference 2017 Social Media Focus (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017