Dr Manimekalai A/P Jambulingam


Academic Qualification

  • Doctor of Philosophy (ICT), ASIA EUNIVERSITY, Malaysia
  • MBA in HRM, UNIVERSITY OF WALES, United Kingdom
  • Bachelor in Computer Science, BHARATHIDASAN UNIVERSITY, India

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Management, Entrepreneurial Studies

Research Interest

No records found

Publications

2024
  • Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China (SCOPUS-Indexed), Turyzm/Tourism - Article in Journals
  • Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development. (SCOPUS-Indexed), Journal of Cleaner Production - Article in Journals
2023
  • Formulating and redesigning retention policies for millennial at manufacturing industries of Bangladesh (SCOPUS-Indexed), Journal of Business and Globalisation - Article in Journals
  • Relationship between Customer Orientation, Entrepreneurial Orientation, and Firm Performance in the Vietnam Franchising Industry (Scopus ) (SCOPUS-Indexed), International Journal of Business Innovation and Research - Article in Journals
  • Challenges of Talent Retention: A Review of Literature (ERA Indexed), Journal of Business Management Review - Article in Journals
  • Customer's Perception of Voice Bot Assistance in the Banking Industry in Malaysia - Book Chapter
2022
  • Practicing soft HRM for Generation Y employees against the turnover crisis of the 21st century (SCOPUS-Indexed), nternational Journal of Business Excellence - Article in Journals
  • Sustainability and Business Ethics: The Trend in the Past 16 Years. (ERA Indexed), ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL - Article in Journals
  • Soft HRM and Work Environment for Elevating Job Satisfaction of Employees: Redefining the Validated Model of Private Sectors for Generation Y (SCOPUS-Indexed), International Journal of Process Management and Benchmarking, - Article in Journals
  • A literature review of franchisee performance: Insights for further research (SCOPUS-Indexed), A literature review of franchisee performance: Insights for further research - Article in Journals
  • Necessities of redesigning the leadership and role of intrinsic motivation for generation y job satisfaction: Proposing a model for the private sector. (SCOPUS-Indexed), International Journal of Business Innovation and Research - Article in Journals
2021
  • Synchronous online learning during movement control order in higher education institutions: a systematic review (SCOPUS-Indexed), F1000Research - Article in Journals
  • Parents Awareness on Online Predators:Cyber Grooming Deterrence (SCOPUS-Indexed), The Qualitative Report - Article in Journals
  • Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support (SCOPUS-Indexed), Journal of Sustainable Finance & Investment - Article in Journals
  • Retention Approaches of Millennial at Private Sector: Mediating Role of Job Embeddedness (SCOPUS-Indexed), Global Business Review - Article in Journals
  • Assessing ethnic business sustainability in transgenerational succession (ISI-Indexed), Asia-Pacific Journal of Business Administration - Article in Journals
2020
  • Does the Social Media Change the Consumer s Purchase Behavior among Millennials? (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
  • Necessities and Ways of Combating Dissatisfactions at Workplaces Against the Job-Hopping Generation Y Employees (SCOPUS-Indexed), Global Business Review - Article in Journals
  • Entertainment and Phygital consumers - Changing preferences for retail shopping destinations and retailtainment options (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
  • PRACTICING SOFT HRM FOR GENERATION Y EMPLOYEES AGAINST THE TURNOVER CRISIS OF 21st CENTURY. (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
2019
  • Redesigning The Retention Strategy Against The Emerging Turnover of Generation Y: Revisiting The Long-Standing Problems From 20th To 21st Century (SCOPUS-Indexed), International Journal of Entrepreneurship - Article in Journals
  • The structural relationship between like clicks and purchase intention on facebook advertisements among millennial , (SCOPUS-Indexed), Academy of entrepreneurship journal - Article in Journals
  • Servant Leadership for The Retention of Millennial Employees in Private Sectors: Mediating Role of Job Satisfaction (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
2018
  • Building a Bright Society with Au Courant Parents: Combating Online Grooming (SCOPUS-Indexed) - Article in Proceeding
  • Emotional intelligence, perceived organisation support and organisation citizenship behaviour: Their influence on job performance among hotel employees (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • Prewriting Discussion and Academic Writing (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
  • Impact of Social Context on Online Shopping Behavior in Selected Asian Countries, Journal of Management Research - Article in Journals
  • Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence (SCOPUS-Indexed), Nankai Business Review International - Article in Journals
2016
  • Barriers of venturing into Facebook commerce among SMEs (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
  • Tendency of generation Y in Malaysia to purchase online technological products (SCOPUS-Indexed), International Business Management - Article in Journals
  • Reducing employee learning and development costs: the use of massive open online courses (MOOC). (SCOPUS-Indexed), Development and Learning in Organizations - Article in Journals
  • Non-verbal communication and satisfaction on the banking industry (SCOPUS-Indexed), International Business Management - Article in Journals
2015
  • Issues and challenges on venturing into facebook commerce (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
2014
  • Social media networks and Gen Y (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
2013
  • Case study on logistics performance, International Journal of Engineering Business Management - Article in Journals

Research

  • Success factors of digital entrepreneurs in Malaysia: Empirical study ,  Project Leader2018 to 2019, Taylor's University
  • Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia,  Co-researcher2017 to 2021, Taylor's University
  • Enhanced Model for CyberSecurity Violation in IoT-Enabled Bright Society,  Co-researcher2016 to 2018, National
  • The Factors that Impact the Diffusion of Social media commerce among women entrepreneurs ,  Project Leader2016 to 2017, Taylor's University
  • Effectiveness of peer mentorship program in private universities in Malaysia,  Co-researcher2016 to 2017, Taylor's University

Awards and Stewardship

  • BRONZE AWARD, Conference, Taylor's University, Best Paper Award , 2021
  • Emerald best paper, Education, Emerald Group Publishing, Best Paper Award , 2019
  • Vice Chancellor's Award, Special, Taylor's University, Top Cited Researcher , 2016

Paper Presented

  • Cybersecurity Issues Among Working Youths in an IoT Environment: A Design Thinking Process for Solution, International Conference on Research and Innovation in Information Systems (ICRIIS) (CONFERENCE), ORAL PRESENTER , 03/12/2019 to 04/12/2019
  • Understanding the Waves of Social Commerce among Home-Based Digital Entrepreneurs Due to Pandemic, YSN -ASM International Scientific Virtual conference (CONFERENCE), ORAL PRESENTER , 29/03/2021 to 01/04/2021
  • DISENTANGLING ORGANIZATIONAL CHALLENGES AND CHANGE IN A PANDEMIC THROUGH DESIGN THINKING, BLM2-ICAM4 Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • SMARTPHONE MARKET SHARE QUANDARY: THE INFLUENCE OF BRAND FAMILIARITY, PERCEIVED QUALITY, AND EXTRINSIC ATTRIBUTES ON PERCEIVED RISK, BLM2 -ICAM4 (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • A BIBLIOMETRIC ANALYSIS ON SUSTAINABILITY IN BUSINESS ETHICS: THE GLOBAL TREND IN SCOPUS DATABASE (2004-2020, BLM2 ICAM4 (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • Necessities of Combating Dissatisfaction at workplaces for the retention of Job Hopping Generation Y employees , 9th International Conference on Restructuring of the Global Economy (CONFERENCE), Co researcher , 08/07/2019 to 09/07/2019
  • Title : Transforming learning experience to achieve learning outcome: Improving student as learners, Taylor's 12th Teaching and Learning Conference 2019 (CONFERENCE), ORAL PRESENTER , 13/09/2019 to 14/09/2019
  • What is Generation Zs Preferred Social Media Network?, 4th IEEE conference international Conference (ICACCA-2018 ) (CONFERENCE), ORAL PRESENTER , 26/10/2018 to 27/10/2018
  • Prewriting Discussion and Academic Writing, 2017 INTERNATIONAL CONFERENCE ON ART, BUSINESS, EDUCATION AND SOCIAL SCIENCES (CONFERENCE), ORAL PRESENTER , 15/08/2017 to 17/08/2017
  • Predictors of Ad Click Behaviour on Facebook Advertisements , 5th International SEARCH Conference 2017 Social Media Focus (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017