Dr Manimekalai A/P Jambulingam

Academic Qualification

  • Doctor of Philosophy (ICT), ASIA EUNIVERSITY, Malaysia
  • MBA in HRM, UNIVERSITY OF WALES, United Kingdom
  • Bachelor in Computer Science, BHARATHIDASAN UNIVERSITY, India

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Management, Entrepreneurial Studies

Research Interest

No records found


  • Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support (SCOPUS-Indexed), Journal of Sustainable Finance & Investment - Article in Journals
  • Retention Approaches of Millennial at Private Sector: Mediating Role of Job Embeddedness (SCOPUS-Indexed), Global Business Review - Article in Journals
  • SUCCESS FACTORS OF HOME-BASED DIGITAL ENTREPRENEURS (SCOPUS-Indexed), Journal of content community and communication - Article in Journals
  • Does the Social Media Change the Consumer s Purchase Behavior among Millennials? (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
  • Necessities and Ways of Combating Dissatisfactions at Workplaces Against the Job-Hopping Generation Y Employees (SCOPUS-Indexed), Global Business Review - Article in Journals
  • Entertainment and Phygital consumers - Changing preferences for retail shopping destinations and retailtainment options (SCOPUS-Indexed), Journal of Xidian University - Article in Journals
  • Soft HRM and Work Environment for Elevating Job Satisfaction of Employees: Redefining the Validated Model of Private Sectors for Generation Y (SCOPUS-Indexed), International Journal of Process Management and Benchmarking, - Article in Journals
  • PRACTICING SOFT HRM FOR GENERATION Y EMPLOYEES AGAINST THE TURNOVER CRISIS OF 21st CENTURY. (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
  • Redesigning The Retention Strategy Against The Emerging Turnover of Generation Y: Revisiting The Long-Standing Problems From 20th To 21st Century (SCOPUS-Indexed), International Journal of Entrepreneurship - Article in Journals
  • The structural relationship between like clicks and purchase intention on facebook advertisements among millennial , (SCOPUS-Indexed), Academy of entrepreneurship journal - Article in Journals
  • Servant Leadership for The Retention of Millennial Employees in Private Sectors: Mediating Role of Job Satisfaction (SCOPUS-Indexed), International Journal of Business Excellence - Article in Journals
  • Building a Bright Society with Au Courant Parents: Combating Online Grooming (SCOPUS-Indexed) - Article in Proceeding
  • Emotional intelligence, perceived organisation support and organisation citizenship behaviour: Their influence on job performance among hotel employees (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • Prewriting Discussion and Academic Writing (SCOPUS-Indexed), Advanced Science Letters - Article in Journals
  • Impact of Social Context on Online Shopping Behavior in Selected Asian Countries, Journal of Management Research - Article in Journals
  • Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence (SCOPUS-Indexed), Nankai Business Review International - Article in Journals
  • Barriers of venturing into Facebook commerce among SMEs (SCOPUS-Indexed), Journal of Internet Banking and Commerce - Article in Journals
  • Tendency of generation Y in Malaysia to purchase online technological products (SCOPUS-Indexed), International Business Management - Article in Journals
  • Reducing employee learning and development costs: the use of massive open online courses (MOOC). (SCOPUS-Indexed), Development and Learning in Organizations - Article in Journals
  • Issues and challenges on venturing into facebook commerce (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
  • Social media networks and Gen Y (SCOPUS-Indexed), Research Journal of Applied Sciences, Engineering and Technology - Article in Journals
  • Case study on logistics performance, International Journal of Engineering Business Management - Article in Journals


  • Success factors of digital entrepreneurs in Malaysia: Empirical study ,  Project Leader2018 to 2019, Taylor's University
  • Succession planning & generational change: An analysis of ageing entrepreneurs in Malaysia,  Co-researcher2017 to 2021, Taylor's University
  • Enhanced Model for CyberSecurity Violation in IoT-Enabled Bright Society,  Co-researcher2016 to 2018, National
  • The Factors that Impact the Diffusion of Social media commerce among women entrepreneurs ,  Project Leader2016 to 2017, Taylor's University
  • Effectiveness of peer mentorship program in private universities in Malaysia,  Co-researcher2016 to 2017, Taylor's University

Awards and Stewardship

  • Emerald best paper, Education, Emerald Group Publishing, Best Paper Award , 2019
  • Vice Chancellor's Award, Special, Taylor's University, Top Cited Researcher , 2016

Paper Presented

  • Necessities of Combating Dissatisfaction at workplaces for the retention of Job Hopping Generation Y employees , 9th International Conference on Restructuring of the Global Economy (CONFERENCE), Co researcher , 08/07/2019 to 09/07/2019
  • Title : Transforming learning experience to achieve learning outcome: Improving student as learners, Taylor's 12th Teaching and Learning Conference 2019 (CONFERENCE), ORAL PRESENTER , 13/09/2019 to 14/09/2019
  • What is Generation Zs Preferred Social Media Network?, 4th IEEE conference international Conference (ICACCA-2018 ) (CONFERENCE), ORAL PRESENTER , 26/10/2018 to 27/10/2018
  • Prewriting Discussion and Academic Writing, 2017 INTERNATIONAL CONFERENCE ON ART, BUSINESS, EDUCATION AND SOCIAL SCIENCES (CONFERENCE), ORAL PRESENTER , 15/08/2017 to 17/08/2017
  • Predictors of Ad Click Behaviour on Facebook Advertisements , 5th International SEARCH Conference 2017 Social Media Focus (CONFERENCE), ORAL PRESENTER , 18/05/2017 to 19/05/2017