Dr Noorhayati Binti Saad


Academic Qualification

  • Doctor In Philosophy (Major In Design Management), Birmingham Institute Of Art & Design, Birmingham City University, United Kingdom
  • Bachelor Of Design (Graphic) And Major In Advertising Design, UiTM Shah Alam, Malaysia
  • Diploma In Japanese Language, Bunka Institute Of Language, Shibuya-Ku, Japan

Professional Qualification

  • Post Graduate Diploma, Toyo Institute Of Art & Design, Shinjuku- Ku, Japan
  • Postgraduate Cert In Research Practice, Art, Design & Media, BIRMINGHAM INSTITUTE OF ART & DESIGN, UNIVERSITY OF CENTRAL ENGLAND, United Kingdom

Areas of Expertise

  • Social Sciences, Media And Communications, Multimedia

Research Interest

No records found

Publications

2024
  • Creating a Framework for Virtual Reality Learning Environment (VRLE) for Studio-Based Learning. (ISI-Indexed), Journal of Human Centered Technology - Article in Journals
  • Understanding level of Chinese Traffic Signage Among Children Aged 7-11 years: A Pilot Study. (ISI-Indexed), Heliyon - Article in Journals
  • Road Safety Officers' Perceptions of Awareness and Compliance to Safety Measures among Oil and Gas Tanker Drivers in North-Central Nigeria: Implications for Sustainable Development Goals (ISI-Indexed), Ianna Journal of Interdisciplinary Studies - Article in Journals
  • Ergonomic principles of road signs comprehension: A literature review (SCOPUS-Indexed), Transportation Research Part F: Traffic Psychology and Behaviour - Article in Journals
2023
  • An Analysis of the User Interface (UI) and User Experience (UX) of E-Commerce Applications from an Experts Perspective, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
  • An Analysis of Game Art Capturing the Japanese Cultural Heritage, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
  • An Analysis of User Experience Methods and Solutions for Visually Impaired Web Users, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
  • The Review of League of Legends Game Character Design Elements, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
  • Implementation of Gestalt Theory in Corporate Website Design, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
2022
  • The Preliminary Findings of UI/UX Design for the User Engagement of Food Delivery Applications in Malaysia, KREATE - A REGIONAL DESIGN & EDUCATION JOURNAL ON CULTURE, FUTURE- MAKING & SOCIAL DESIGN - Article in Non-Refereed Journals
  • Initial Findings of Dark Pattern Expulsion, KREATE - A REGIONAL DESIGN & EDUCATION JOURNAL ON CULTURE, FUTURE- MAKING & SOCIAL DESIGN - Article in Non-Refereed Journals
  • An Overview Understanding of Character s Emotion in Animated Films, KREATE- A REGIONAL DESIGN & EDUCATION JOURNAL ON CULTURE, FUTURE- MAKING & SOCIAL DESIGN - Article in Non-Refereed Journals
  • An Analysis of the Viewers Perspective on Characters in Anime Being Misrepresented Culturally, KREATE: A Regional Design and Education Journal on Culture, Future-Making and Social Design - Article in Journals
  • An Analysis of Visual Attributes of Believable Characters in Animation, KREATE: A Regional Design & Education Journal on Culture, Future-Making & Social Design - Article in Journals
2021
  • ONE SIZE DOESN T FIT ALL: USING FACTOR ANALYSIS TO GATHER VALIDITY EVIDENCE WHEN USING ART RECEPTION SURVEY REVISED (ARS-REVISED) ON SARAWAK IBAN PUA KUMBU (ERA Indexed), International Journal of Academic Research in Business and Social Sciences - Article in Journals
  • Evaluation of Presence and Cybersickness in 360 Virtual Reality (VR) Video, - Article in Proceeding
  • Quantifying Haptic Qualities for Real World Automotive Applications - Article in Proceeding
  • A Study of Cultural Significance in Mainland Chinese Animated Character Design - Article in Proceeding
  • The Highlight on the Study of Hybridity Between Japanese and Indonesian Style Character in Wayang , KREATE A Regional Design & Education Journal on Culture, Future-Making and Social Design - Article in Non-Refereed Journals
2020
  • Player Identification in Relation to Character Customisation, KREATE A Regional Design & Education Journal on Culture, Future-Making and Social Design - Article in Non-Refereed Journals
  • A Preliminary Study on Multidisciplinary Design Collaboration via Synchronous Online Learning - Article in Proceeding
  • What s on the News Today? A Systematic Review of Art Reception Survey (ARS) on Aesthetic Studies - Article in Proceeding
  • Elements of Maldivian Folklore Character Design, KREATE A Regional Design & Education Journal on Culture, Future-Making and Social Design, - Article in Non-Refereed Journals
  • SARAWAK PUA KUMBU: AESTHETICS LIES IN THE EYE OF THE BEHOLDER (SCOPUS-Indexed), Asian Journal of University Education - Article in Journals
2019
  • Reliability and Validity of Questionnaire on Assessing the Aesthetic Perception of Design Motif Applied on Sarawak Pua Kumbu Cloth Using the Art Reception Survey (ARS) (ISI-Indexed), Journal of Visual Art and Design - Article in Journals

Research

  • Design Cultural Competency in Malaysia Product Manufacturing and Services,  Project Leader2020, National

Awards and Stewardship

  • Excellent Presentation of ADADA + CUMULUS 2021 - 19th International Conference of Asia Digital Art and Design. (Work In Progress Research Category ), Conference, Asia Digital Art and Design Association (ADADA), Best Presentation , 2021
  • Excellent Presentation of ADADA + CUMULUS 2021 - 19th International Conference of Asia Digital Art and Design. (Art Paper Category ), Conference, Asia Digital Art and Design Association (ADADA), Best Presentation , 2021
  • Excellent Presentation of ADADA + CUMULUS 2020 - 18th International Conference of Asia Digital Art and Design. , Conference, Asia Digital Art and Design Association (ADADA), Best Presentation , 2020

Paper Presented

  • Creative Talents: AI & Reflections! SDG4 & SDG8, Global Exchange Guest Lecture Series 24: Explore Sustainable Development Goals (SEMINAR), INVITED SPEAKER , 09/07/2024 to 12/07/2024
  • Assessment of road signs comprehension levels among oil and gas tanker drivers in North-central, Nigeria., 9th International Baskent Congress on Physical, Engineering, and Applied Sciences Proceedings Book (CONFERENCE), ORAL PRESENTER , 20/05/2023
  • Effects of Road Safety Education Programme Among Oil and Gas Tanker Drivers in North-Central Nigeria, Postgraduate Research Colloquium (PGRC) 2022 (CONFERENCE), ORAL PRESENTER , 05/11/2022
  • ASSESSMENT OF ROAD SIGNS COMPREHENSION LEVELS AMONG OIL AND GAS TANKER DRIVERS IN NORTH-CENTRAL, NIGERIA, 9TH INTERNATIONAL "BASKENT" CONGRESS ON PHYSICAL. ENGINEERING, AND APPLIED SCIENCES (CONFERENCE), Co-Author , 20/05/2023 to 23/05/2023
  • Effects of A Road Safety Education Programme Among Oil and Gas Tanker Drivers in North-Central Nigeria, PGRC 2022 (Postgraduate Research Colloquium) by FSLM (SEMINAR), co-author , 05/11/2022 to 06/11/2022
  • A Study of Cultural Significance in Mainland Chinese Animated Character Design, ADADA+CUMULUS 2021 The 19th Annual Conference of Asia Digital Art and Design Association (CONFERENCE), Co-Author , 04/12/2021 to 05/12/2021
  • Evaluation of Presence and Cybersickness in 360 Virtual Reality (VR) Video,, The 19th International Conference of Asia Digital Art and Design (ADADA & CUMULUS 2021), 4-5 December 2021 Full Virtual Conference. (CONFERENCE), Co-Author , 04/12/2021 to 05/12/2021
  • Quantifying Haptic Qualities for Real World Automotive Applications, The 19th International Conference of Asia Digital Art and Design (ADADA & CUMULUS 2021), 4-5 December 2021 Full Virtual Conference. (CONFERENCE), co-author , 04/12/2021 to 05/12/2021
  • A Preliminary Study on Multidisciplinary Design Collaboration via Synchronous Online Learning, The 18th International Conference of Asia Digital Art and Design (ADADA & CUMULUS 2020), (CONFERENCE), Co-Author , 14/12/2020 to 16/12/2020
  • What' s on the News Today? A Systematic Review of Art Reception Survey (ARS) on Aesthetic Studies, The 18th International Conference of Asia Digital Art and Design (ADADA & CUMULUS 2020), 14-16 December 2020 Full Virtual Conference. (CONFERENCE), Co-Author , 14/12/2020 to 16/12/2020