Associate Professor Dr Nurlida Binti Ismail

Academic Qualification

  • PhD in Business Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
  • Master In Business Administration, University Of New Haven, USA, United States
  • Bachelor Of Science (Business Admin), Indiana State University, USA, United States
  • Diploma In Accounting, Institut Teknologi Mara, Malaysia

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Marketing, Consumer Behaviour

Research Interest

No records found


  • The Person in the Purchase: Trying to be unique?, TU Website- Opinion Piece - Digital Media
  • Mediating Role of Attitude: The Effects of Brand s Social Media Presence during Covid-19 Pandemic - Article in Proceeding
  • Social Media Marketing: An Empirical Review on Contents and Applications, Sri Lanka Journal of Marketing - Article in Journals
  • A Proposed Framework: Understanding Senior Tourists Participation In Malaysia, International Journal of Social Science Research - Article in Journals
  • Impact of Motivation on Intention of Travelling Among the Aging Population. (ERA Indexed), International Journal Academic Research in Business and Social Sciences - Article in Journals
  • Perceived Risk Factors Affecting Consumers Online Shopping Behaviour. (SCOPUS-Indexed), The Journal of Asian Finance, Economics and Business - Article in Journals
  • Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions., Kelaniya Journal of Management - Article in Journals
  • Primary Drivers of Sustainable Performance: The Case of Corporate Waqf (SCOPUS-Indexed), Global Journal Al-Thaqafah - Article in Journals
  • The Predicting Role of Attitude and Subjective Norms on Youth Intention to Pursue Music Education in Malaysia, Taylor's Business Review : A Contemporary Business Journal - Article in Journals
  • Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. (SCOPUS-Indexed), Journal of Enterprise Information Management - Article in Journals
  • Compentency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Taylor's Business Review : A Contemporary Business Journal - Article in Journals
  • Relationship Between Information Satisfaction and Information Accessibility: International Students Choice of Higher Education Institution in Malaysia, Asian Forum on Business Education - Article in Journals
  • Determining Mediating Effect of Information Satisfaction on International Students College Choice: Empirical Evidence in Malaysia s University, International Journal of Scientific Research in Education - Article in Journals


  • Predictive Analytics using Sentiment Analysis in Social Media: A big Data Approach to Persuasive Communications in Social Media Intelligence of Palm Oil,  Co-researcher2019 to 2020, National
  • Ageing Population: Extending the Tourism Market,  Project Leader2017 to 2021, Taylor's University
  • Ageing population: Extending the tourism market,  Project Leader2017 to 2019, Taylor's University
  • Competency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia,  Project Leader2014 to 2016, Taylor's University

Awards and Stewardship

No records found

Paper Presented

  • Exploring the Moderating Role of Gender in the Relationship between Technology Acceptance and Perceived Risks on Online Purchase Intention for Apparel, Business, Law and Management at the Post-Pandemic Era: An International e-Conference 2020 (CONFERENCE), ORAL PRESENTER , 11/07/2020 to 11/07/2020
  • Impact of motivation on intention of travelling among the aging population (Jayasutha Matiah, Harpaljit Kaur, Nurlida Ismail, Leow Yen Mee, Ong Pooi Fong) , 3rd Advances in International Marketing and Management International Conference 2019 (AIMMIC 2019) (CONFERENCE), Co author , 13/09/2019 to 15/09/2019
  • Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed Brands (D.M.R Dissanayake, N.B.,Ismail & S.P. Sharif) , International Conference on Advanced Marketing, Colombo, Sri Lanka, 26 27 January (CONFERENCE), Co author , 26/01/2017 to 27/01/2017
  • Music Education Matters: Factors Influencing Youth s Intention to Pursue Music Education (Ismail, N & Lim, J), 50th Academy of Marketing Conference. Freedom Through Marketing: Looking Back, Going Forward, Hull University, UK, 2 6 July (CONFERENCE), ORAL PRESENTER , 02/07/2017 to 06/07/2017
  • Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions. (Dissanayake,D.M.R.,Ismail,N.,Wanninayake,W.M.C.B. & Wasantha,H.L.N, Interdisciplinary Conference of Management Researchers (ICMR), Sabaragamuwa University of Sri Lanka,10 11 August (CONFERENCE), Co author , 10/08/2016 to 11/08/2016
  • Implications of Incompetent Coping Strategy on Managing Competency Gap Among Academic Leaders. (Leow, Y. M., Ismail, N., Ong, P.F., Ibrahim, A.B., Mohamad, F. & Abaeian, V.) , Research and Development in Higher Education: The Shape of Higher Education, 39 (pp 167-180). Fremantle, Australia, 4 7 July (CONFERENCE), Co author , 04/07/2016 to 07/07/2016
  • Role of Celebrity Worship Motives in Evaluating Endorsed Brand: A Literature Review for Future Research Propositions, Interdisciplinary Conference of Management Researchers (ICMR) (CONFERENCE), co author , 10/08/2016 to 11/08/2016
  • Music Education: Factors Influencing Youths' Intention to Pursue Music Education, Academy of Marketing Conference 2017 (CONFERENCE), ORAL PRESENTER , 03/07/2017 to 06/07/2017
  • Characteristics Influencing International Students' information Search Behaviour & Satisfaction for Private Higher Education Institutiton, European Conference on Research Methodology for Business & Management (CONFERENCE), ORAL PRESENTER , 20/06/2011 to 21/06/2011
  • International Student Information Satisfaction: The Mediating Effect of Information Accessibility, Academy of Marketing 2014 (CONFERENCE), ORAL PRESENTER , 07/07/2014 to 10/07/2014