Associate Professor
- School of Management & Marketing
Faculty of Business & Law - +603 5629 5667
- nurlida.ismail@taylors.edu.my
Associate Professor Dr Nurlida Binti Ismail
Information on Doctoral Supervision
Area: Marketing
Expertise: Consumer Behaviour, Higher Education Marketing, Social Media Marketing
Available to supervise (2022): No
Academic Qualification
- PhD in Business Management, UNIVERSITI TEKNOLOGI MARA, Malaysia
- Master In Business Administration, University Of New Haven, USA, United States
- Bachelor Of Science (Business Admin), Indiana State University, USA, United States
- Diploma In Accounting, Institut Teknologi Mara, Malaysia
Professional Qualification
No records found
Areas of Expertise
- Economics, Business And Management, Marketing, Consumer Behaviour
Research Interest
No records found
Publications
2024
- The impact of digital empowerment on the economic openness of the textile industry in Keqiao based on a sustainable environment (SCOPUS-Indexed), Heliyon - Article in Journals
2023
- Four objective techno-economic generation expansion planning integrated with renewable sources using a novel power flow solution (SCOPUS-Indexed), Journal of Building Engineering - Article in Journals
- Assessing the drivers of pro-environmental behaviour and willingness to pay for biodiversity conservation among visitors to Raptor Watch weekend at Tanjung Tuan, Melaka (SCOPUS-Indexed), Malayan Nature Journal - Article in Journals
- The impact of digital empowerment on the economic openness of the textile industry in Keqiao based on a sustainable environment (SCOPUS-Indexed), Heliyon - Article in Journals
2022
- Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia. (SCOPUS-Indexed), International Journal of Internet Marketing and Advertising - Article in Journals
- ONLINE OFFICIAL DESTINATION PROMO VIDEOS INFORMATIVENESS AND COMMENTS VALENCE S EFFECT ON VISITING INTENTION TO RISKY DESTINATIONS, Journal of Content, Community & Communication - Article in Journals
2021
- Social media s Official Destination Promo Videos and Country Image Influencing Visiting Intention to Risky Destinations (SCOPUS-Indexed), Journal of Content, Community & Communication - Article in Journals
- The Person in the Purchase: Trying to be Unique?, Website - Article in Journals
- The Person in the Purchase: Trying to be unique?, TU Website- Opinion Piece - Digital Media
- Mediating Role of Attitude: The Effects of Brand s Social Media Presence during Covid-19 Pandemic - Article in Proceeding
2020
- Social Media Marketing: An Empirical Review on Contents and Applications, Sri Lanka Journal of Marketing - Article in Journals
2019
- A Proposed Framework: Understanding Senior Tourists Participation In Malaysia, International Journal of Social Science Research - Article in Journals
- Impact of Motivation on Intention of Travelling Among the Aging Population. (ERA Indexed), International Journal Academic Research in Business and Social Sciences - Article in Journals
- Perceived Risk Factors Affecting Consumers Online Shopping Behaviour. (SCOPUS-Indexed), The Journal of Asian Finance, Economics and Business - Article in Journals
- Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions., Kelaniya Journal of Management - Article in Journals
2018
- Primary Drivers of Sustainable Performance: The Case of Corporate Waqf (SCOPUS-Indexed), Global Journal Al-Thaqafah - Article in Journals
- The Predicting Role of Attitude and Subjective Norms on Youth Intention to Pursue Music Education in Malaysia, Taylor's Business Review : A Contemporary Business Journal - Article in Journals
- Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. (SCOPUS-Indexed), Journal of Enterprise Information Management - Article in Journals
- Compentency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Taylor's Business Review : A Contemporary Business Journal - Article in Journals
2015
- Relationship Between Information Satisfaction and Information Accessibility: International Students Choice of Higher Education Institution in Malaysia, Asian Forum on Business Education - Article in Journals
2010
- Determining Mediating Effect of Information Satisfaction on International Students College Choice: Empirical Evidence in Malaysia s University, International Journal of Scientific Research in Education - Article in Journals
Research
- An integrated framework of visitors' pro-environmental actions for sustainable tourism management of Kuala Selangor Nature Park: a mixed-method investigation , Co-researcher, 2024 to 2025, Taylor's University
- Predictive Analytics using Sentiment Analysis in Social Media: A big Data Approach to Persuasive Communications in Social Media Intelligence of Palm Oil, Co-researcher, 2019 to 2020, National
- Ageing Population: Extending the Tourism Market, Project Leader, 2017 to 2021, Taylor's University
- Ageing population: Extending the tourism market, Project Leader, 2017 to 2019, Taylor's University
- Competency Gap and Coping Strategies of Academic Leaders at Higher Education Institutions in Malaysia, Project Leader, 2014 to 2016, Taylor's University
Awards and Stewardship
No records found
Paper Presented
- Impact of Online Marketing Strategies on Brand Value and Purchase Intention in the Beer Industry: A Study of Internet-Based Promotions and Digital Advertising , 2023 International Conference on Computer Science and Emerging Technologies (CSET 2023) (CONFERENCE), Co-author , 10/10/2023 to 12/10/2023
- The Role of E-Commerce Platforms in Shaping Consumer Perception of Beer Brands and Purchase Intentions, 2023 International Conference on Computer Science and Emerging Technologies (CSET 2023) (CONFERENCE), Co-author , 10/10/2023 to 12/10/2024
- Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect Of Gender, Academy of Marketing Conference (CONFERENCE), ORAL PRESENTER , 03/07/2023 to 06/07/2023
- FACTORS OF VIRTUAL INFLUENCER MARKETING INFLUENCING GENERATION Y CONSUMERS PURCHASE INTENTION IN MALAYSIA, BLM2-ICAM4 International Joint e-Conference (CONFERENCE), Co-author , 11/09/2021 to 11/09/2021
- Smartphone market share quandary: The influence of brand familiarity, perceived quality, and extrinsic attributes on perceived risk., BLM2-ICAM4: An International Joint e-Conference (CONFERENCE), Co-author , 11/09/2021 to 11/09/2021
- Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect of Gender, BLM2-ICAM4: An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
- Mediating Role of Attitude: The Effects of Brand's Social Media Presence during Covid-19 Pandemic, 5th ASIA International Multidisciplinary Conference (CONFERENCE), ORAL PRESENTER , 09/04/2021 to 09/04/2021
- Exploring the Moderating Role of Gender in the Relationship between Technology Acceptance and Perceived Risks on Online Purchase Intention for Apparel, Business, Law and Management at the Post-Pandemic Era: An International e-Conference 2020 (CONFERENCE), ORAL PRESENTER , 11/07/2020 to 11/07/2020
- Impact of motivation on intention of travelling among the aging population (Jayasutha Matiah, Harpaljit Kaur, Nurlida Ismail, Leow Yen Mee, Ong Pooi Fong) , 3rd Advances in International Marketing and Management International Conference 2019 (AIMMIC 2019) (CONFERENCE), Co author , 13/09/2019 to 15/09/2019
- Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed Brands (D.M.R Dissanayake, N.B.,Ismail & S.P. Sharif) , International Conference on Advanced Marketing, Colombo, Sri Lanka, 26 27 January (CONFERENCE), Co author , 26/01/2017 to 27/01/2017