Dr Pouline Koh Chai Lin
Academic Qualification
- Doctor Of Philosophy, UNIVERSITI SAINS MALAYSIA, Malaysia
- Master of Arts (Communications Management), UNIVERSITY OF SOUTH AUSTRALIA, Malaysia
- Bachelor of Design in Communication Design, SWINBURNE UNIVERSITY OF TECHNOLOGY, Australia
Professional Qualification
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Areas of Expertise
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Research Interest
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Publications
2024
- Analysis of Chinese senior citizens difficulties in using mobile apps and their preferred features in user experience (UX) (SCOPUS-Indexed), AIP conference proceedings - Article in Journals
- Visual recognition of oracle bone script and simplified characters: Assessing the impact of Chinese reading and writing skills among the ethnic Chinese students in Malaysia (SCOPUS-Indexed), World Journal of Engineering Research and Technology - Article in Journals
- The Combination of Miao Culture and Womenswear: Exploring the Consumers Want based on the Emotional Design, International Conference on Advanced Data-Driven Intelligence and Engineering - Article in Journals
2023
- A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China, Francis Press - Article in Journals
2022
- Relationship between emotional intelligence and food choice among Malaysians during Covid-19 lockdown (SCOPUS-Indexed), Journal of Engineering Science and Technology - Article in Journals
- A systematic review on user experience in mobile application design among senior citizens (SCOPUS-Indexed), International Journal of Engineering Research & Technology - Article in Journals
2021
- Emotional Intelligence as Predictor of Students Academic Performance (SCOPUS-Indexed), ESTEEM Journal of Social Sciences and Humanities - Article in Journals
- Students' Perception of Online Learning and Institution's Engagement During the Covid-19 Pandemic: A Survey Study of Taylor's Design, Architecture and Engineering Students (SCOPUS-Indexed), Journal of Engineering Science and Technology - Article in Journals
- It s A Sign! Rethinking the User Experience Design Behind The Golden Triangle of Kuala Lumpur, International Conference on Research and Practices in Science, Technology and Social Sciences Proceeding Book - Article in Journals
- Design For a Healthful Nation: Review of Nutritional Labels - Book Chapter
- Examining Emotional Intelligence among Malaysian Learners of Higher Education. (SCOPUS-Indexed), The International Journal of Learning in Higher Education - Article in Journals
2018
- Tracing the Past: The Local Culture of Malaysians'Eating Habits and Lifestyles, Book: Dynamism of Local Knowledge -Revisiting History and Culture. - Article in Journals
- An Investigation Into the Presentation of Nutrition Claims As A Medium to Communicate Food Choices Among Malaysian Consumers, Journal of Advances in Science Engineering and Technology - Article in Journals
2017
- Design for Visibility and Wellness: Looking Into Design Elements on Nutritional Labels, The International Journal of Visual Design - Article in Journals
2014
- Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better- Informed Choices, Proceeding of 1st International Conference on Creative Media, Design & Technology (REKA) Malaysia - Article in Journals
Research
- Development of Design Guide for Malaysia Nutritional Labels of Pre-Packaged Food Products Sold in Retail Outlets, Project Leader, 2015 to 2018, National
Awards and Stewardship
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Paper Presented
- Paper 1: It s A Sign! Rethinking the User Experience Design Behind the Golden Triangle of Kuala Lumpur Paper 2: Enhancement and Engagement: Examining the Relationship between Emotional Intelligence and Undergraduate Students Academic Performance, International Conference on Research and Practices in Science Technology and Social Sciences (I-CReST) (CONFERENCE), ORAL PRESENTER , 04/07/2020 to 04/07/2020
- An Investigation Into the Presentation of Nutrition Claims As A Medium to Communicate Food Choices Among Malaysian Consumers, International Conference on Social Science and Humanities (ICSSH) (CONFERENCE), ORAL PRESENTER , 26/01/2018 to 27/01/2018
- Design For Visibility and Wellness: Looking Into Design Elements on Nutritional Labels, 11th International Conference on Design Principles and Practices (CONFERENCE), ORAL PRESENTER , 04/03/2017 to 07/03/2017
- Labelling for Good: A Descriptive Study of Nutritional Label Format and Design to Help Consumers Make Better-Informed Choices, 1st International Conference on Creative Media, Arts and Technology (REKA) (CONFERENCE), ORAL PRESENTER , 25/11/2014 to 27/11/2014
- Rethinking the Nutritional Labels Design to Make Better Informed Food Choices, 9th Scientific Seminar on Drivers of Consumer Food Choices (SEMINAR), INVITED SEMINAR , 15/11/2016 to 15/11/2016
- Tracking the Past: The Local Culture of Malaysians Eating Habit and Lifestyle, International Conference on Local Knowledge (ICLK), Axis of Global Knowledge (CONFERENCE), ORAL PRESENTER , 14/10/2015 to 16/10/2015