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  2. Associate Professor Dr Ho Ree Chan

  • Associate Professor

  • School of Management & Marketing
    Faculty of Business & Law
  •    03-5629 5665
  •   reechan.ho@taylors.edu.my


Associate Professor Dr Ho Ree Chan

Dr. Ho Ree Chan is Associate Professor at Taylor’s University, Malaysia. He has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, principal lecturer, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of banking, finance, and real estate. He served as the editor of Taylor’s Business Review at Taylor’s University. He is also editorial advisory board member for a few indexed academic journals. Furthermore, he acts as a regular reviewer for several WOS and Scopus-indexed journals. He is passionate about strategic initiatives to maximize the commercial values of novel technologies. His current research areas include business technology, online business, social commerce, digital marketing, big data analytics, smart tourism, and immersive live streaming technologies.



Academic Qualification

  • PHD in Business & Management, UNIVERSITY OF SOUTH AUSTRALIA, Australia
  • Master Of Arts (Major In Business Admin), Campbell University, United States
  • Bachelor Of Science (Computer Science), Campbell University, United States

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Tourism, Smart tourism
  • Economics, Business And Management, Management, Electronic Commerce
  • Economics, Business And Management, Technology Management, Appropriate Technology
  • Economics, Business And Management, Marketing, Digital Marketing

Research Interest

No records found

Publications

2024
  • Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia (SCOPUS-Indexed), Asian Development Policy Review - Article in Journals
  • The impact of credibility of streamers on the acceptance of live streaming commerce: An extended UTAUT model (SCOPUS-Indexed), Asian Development Policy Review - Article in Journals
2023
  • Modeling Customer Satisfaction towards Private Hospitals during Covid-19 Pandemic in Klang Valley, Malaysia (SCOPUS-Indexed), Res Militaris - Article in Journals
  • Review on Determinants Influencing Solar PV Adoption in Malaysia: A Conceptual Framework (SCOPUS-Indexed), WSEAS TRANSACTIONS on ENVIRONMENT and DEVELOPMENT - Article in Journals
  • User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse - Book Chapter
  • AI and Machine Learning Applications and Implications in Customer Support and Analytics - Book
  • Examining Customer Behavior Towards the Use of Contextual Commerce Powered by Artificial Intelligence - Book Chapter
2022
  • Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge. - Book Chapter
  • Business Students Perspectives on Case Method Coaching for Problem-Based Learning: Impacts on Student Engagement and Learning Performance in Higher Education, Education and Training - Article in Journals
  • Immersive Live Streaming Experience in Satisfying the Learners' Need for Self-Directed Learning (ISI-Indexed), Interactive Technology and Smart Education - Article in Journals
  • Organisational Capabilities and Performance of Logistic Companies: Case Study of Ningxia, China (SCOPUS-Indexed), International Journal of Advanced Operations Management - Article in Journals
  • Unearthing Customer Engagement in Mobile Wallet Usage: A Uses and Gratifications Perspective - Book Chapter
2021
  • Promocode: an examination of the outcome expectations in shopping apps (SCOPUS-Indexed), International Journal of Electronic Marketing and Retailing - Article in Journals
  • Integrative Model for the Adoption of Tour Itineraries from Smart Travel Apps (ISI-Indexed), Journal of Hospitality and Tourism Technology - Article in Journals
  • Internet of Things in Online Business: Towards A Conceptual Framework of Online Customer Behavior - Book Chapter
  • Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence - Book Chapter
  • Impact of Globalization and Advanced Technologies on Online Business Models - Book
2020
  • The Academy of Financial Services - Article in Proceeding
  • The Mediating Role of Logistics Service Capability on Chinese Logistics Performance, International Review of Social Sciences - Article in Journals
  • Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge - Book Chapter
  • Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace - Book Chapter
  • The impact of relationship quality and social support on social media users selling intention (SCOPUS-Indexed), International Journal of Internet Marketing and Advertising - Article in Journals
2019
  • Conceptualization of an urban travel behavior model to mitigate air pollution for sustainable environmental development in Malaysia (ISI-Indexed), Management of Environmental Quality - Article in Journals
  • Promocode: An Examination of the Outcome Expectations in Shopping Apps (SCOPUS-indexed), International Journal of Electronic Marketing and Retailing - Article in Journals
  • The Outcome Expectations of Promocode in Mobile Shopping Apps: An Integrative Behavioral and Social Cognitive Perspective (SCOPUS-Indexed) - Article in Proceeding
  • What Drives The Adoption Of Smart Travel Planning Apps? The Relationship Between Experiential Consumption And Mobile App Acceptance - Article in Proceeding
  • Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set Qualitative Comparative Analysis (fsQCA) and Data Envelopment Analysis - Book Chapter
2018
  • Social media communication and consumers decisions: Analysis of the antecedents for intended Apps purchase (SCOPUS-Indexed), Journal of Relationship Marketing - Article in Journals
2017
  • Post-Purchase Apps Usage Attitudes: Revisiting Trust, Customer Satisfaction, and Loyalty of Apps Usage - Book Chapter
2016
  • The Influence of Social Media Data on Online Purchase: A Study of Relative Advantage of Social Commerce - Book Chapter
2015
  • Bring-your-own-device learning environment: A platform for enhancing student's learning ability and innovativeness (ISI-Indexed), International Journal of Technology Enhanced Learning - Article in Journals
  • The Influence of Mobile Learning on Learner s Absorptive Capacity: A Case of Bring-Your-Own-Device (BYOD) Learning Environment - Book Chapter
2014
  • The impact of social networking functionalities on online shopping: An examination of the web's relative advantage (SCOPUS-Indexed), International Journal of Business Information Systems - Article in Journals
  • Online Forum: A Platform that Affects Students Learning, International Journal of Social Science - Article in Journals

Research

  • Predictive Analytics using Sentiment Analysis in Social Media: A big data approach to persuasive communications in Social Media Intelligence of Palm Oil,  Co-researcher, 2019, Private
  • Construction of framework for Sustainable Energy Security Practices and its effect on Users and Non-Users of Solar Energy among Landed property owners in Malaysia: A Collaborative Study in Malaysia, Germany, and South Korea,  Project Leader, 2019 to 2022, National
  • Construction of framework for Sustainable Energy Security Practices and its effect on Users and Non-Users of Solar Energy among Landed property owners in Malaysia: A Collaborative Study in Malaysia, Germany, and South Korea,  Co-researcher, 2019 to 2022, National
  • Enhancing market access of Malaysian palm oil exports through advocacy and communication strategies,  Co-researcher, 2019 to 2020, National
  • Travel Behaviour Modelling,  Co-researcher, 2017 to 2020, Taylor's University

Awards and Stewardship

  • External Examiner - PhD, Education, Segi University, External examiner , 2024
  • External Examiner - PhD, Education, Asia Pacific University of Technology and Innovation, External examiner , 2024
  • External Review Panel - Bachelor of Digital Business, Education, Monash University Malaysia campus, Chairman Of Committee Or Task Force , 2024
  • External Examiner, Services, Segi University, External Examiner , 2023
  • External Examiner, Services, INTI International College Subang, Malaysia, PhD Thesis Examination , 2023
  • 3rd International Online Symposium on Sustainability, Conference, INTI International College Subang, Malaysia, Best Keynote Speaker , 2021
  • BLM2-ICAM4: An International Joint e-Conference, Conference, Taylor's University, Best Paper Award , 2021
  • First International Conference on Economics - The New Normal Era: Looking for Recovery Strategies for Economy and Businesses , Conference, Universitas Muhammadiyah Surakarta, Indonesia, Best Keynote Speaker , 2021
  • Chair of Parallel Sessions, in the Business, Law and Management at the Post-Pandemic Era: An International e-Conference, Conference, Taylor's University, Chairman Of Committee Or Task Force , 2020
  • McKibbon M3 Center for Hospitality Technology & Innovation, Special, University of South Florida Sarasota Manatee, USA, Visiting Scholar , 2020

Paper Presented

  • The Synergy of Industrial 4.0 & Sustainability Influenced by COVID-19 Pandemic, 3rd Online Symposium on Sustainability: Circular Economy and Sustainability (3rd Online Symposium on Sustainability), INVITED SPEAKER , 12/11/2021 to 12/11/2021
  • New Business Models and Role of Digital Technology After the Pandemic Crisis, International Conference on Economics - The New Normal Era: Looking for Recovery Strategies for Economy and Businesses , Conference, Economic Science Consortium LLDIKTI Region III, Indonesia, 2021 (International Conference), PLEANARY/KEYNOTE SPEAKER , 16/11/2021 to 16/11/2021
  • The Impact of Experiential Marketing Dimensions on Brand Love Mediated by Happiness Among Millennials: Wellness Business Generated Social Media Content, The Third Business, Law and Management (BLM3) International Conference (CONFERENCE), ORAL PRESENTER , 12/11/2022 to 12/11/2022
  • Sustainable Energy Security Elements as Determinants in Influencing Solar Photovoltaic Adoption in Malaysia, The Third Business, Law and Management (BLM3) International Conference (CONFERENCE), ORAL PRESENTER , 12/11/2022 to 12/11/2022
  • The Influence of Consumer Experience on Customer Co-Creation Value and Purchase Intention in the New Retail Era, The Third Business, Law and Management (BLM3) International Conference (CONFERENCE), ORAL PRESENTER , 12/11/2022 to 12/11/2022
  • The Attitude of Follower towards Entrepreneur Social Media Content: An Influencer Marketing Perspective, BLM2-ICAM4: An International Joint e-Conference (CONFERENCE), ORAL PRESENTER , 11/09/2021 to 11/09/2021
  • How interactive streaming video influences social commerce behavior: Evidence from Facebook Live, Business, Law and Management at the post-Pandemic Era: An e-conference (BLM e-Conference 2020) (CONFERENCE), ORAL PRESENTER , 11/07/2020 to 12/07/2020
  • What Drives The Adoption Of Smart Travel Planning Apps? The Relationship Between Experiential Consumption And Mobile App Acceptance, International Conference On Economics, Management, And Accounting 2019 (CONFERENCE), ORAL PRESENTER , 21/08/2019
  • The Outcome Expectations of Promocode in Mobile Shopping Apps: An Integrative Behavioral and Social Cognitive Perspective, ICEEG 2019 3rd International Conference on E-commerce, E-Business and E-Government, ACM-ICPSACM International Conference Proceeding Series (CONFERENCE), ORAL PRESENTER , 18/06/2019
  • The Impact of Social Networking Site on Online Shopping: An Examination of Relative Advantage, The Seventh International Conference of Global Academy of Business & Economic Research (CONFERENCE), ORAL PRESENTER , 24/10/2011 to 26/10/2011