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  2. Dr Rupam Konar

  • Senior Lecturer II

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +60356295415
  •   rupam.konar@taylors.edu.my


Dr Rupam Konar

Dr. Rupam Konar is the Programme Director for the Doctor of Philosophy (Hospitality & Tourism) and Master of Science (Tourism) programmes. Dr. Konar is also a Senior Lecturer in the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia. He also serves as a managing editor for the SCOPUS-indexed Asia Pacific Journal of Innovation in Hospitality and Tourism and as an Associate Director at the Centre for Research and Innovation in Tourism (CRiT). Dr. Rupam is a Certified Microsoft Innovative Educator. His specialization area includes service innovation, service delivery, and service design within the hospitality industry. Within his research interest, he has published in many international refereed journals, and books and has successfully complemented many national and privately funded research projects. With his gained years of experience in the hospitality sector and academia, he is now really intrigued by the possibilities and innovative changes he can contribute to these industries.


Academic Qualification

  • Doctor of Philosophy (Hospitality & Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Master's in International Hospitality Management, TAYLOR'S UNIVERSITY, Malaysia
  • Bachelor in Hotel Management Applied Nutrition Technology, DURGAPUR SOCIETY OF MANAGEMENT SCIENCE (DSMS), India

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Tourism, Food And Hospitality Services

Research Interest

  • Service Innovation Service Design Service Delivery System Sustainable Innovation Service Management Business Tourism

Publications

2024
  • Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs. - Book Chapter
  • An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand (ISI-Indexed), Journal of Vacation Marketing - Article in Journals
  • Does privacy still matter in smart technology experience? A conditional mediation analysis (SCOPUS-Indexed), Journal of Marketing Analytics - Article in Journals
  • Role of Virtual Reality Technology in Sustainable Travel Behaviour and Engagement Among Millennials - Book Chapter
  • Smart hotel in the eyes of the silver: developing and testing the silver tourists behavioural intention scale (ISI-Indexed), Current Issues in Tourism - Article in Journals
2023
  • Impact of Social Media Word of Mouth on Chinese Consumers' Intentions to Revisit Luxury Restaurants under the COVID-19 - Article in Proceeding
  • The Effect of Gender Inequality: An Empirical Study on the Barriers to Female Hotel Employee s Job Satisfaction in Chongqing, China - Article in Proceeding
  • Investigating Attitude and Behavioral Intentions among Senior Tourists toward Smart Hotels in Mainland China - Article in Proceeding
  • Destination Image, COVID-19 Perceived Risk and Intention to Travel: Malaysian Case (SCOPUS-Indexed), Academica Turistica - Tourism and Innovation Journal. - Article in Journals
2022
  • "Moving forward with augmented reality menu: changes in food consumption behaviour patterns" (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
  • Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector - Book Chapter
  • Digital Trust in the Hotel Industry An International Customer/Supplier Perspective - Book Chapter
  • The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: A Comparative Study of Malaysia and Singapore - Book Chapter
2021
  • Towards Service Excellence: The Zone of Tolerance for Hospitality and Tourism Education in Malaysia - Book Chapter
  • Tourist Engagement and Loyalty: Gender Matters? (ISI-Indexed), Current Issues in Tourism - Article in Journals
  • Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia (ERA Indexed), ASEAN Journal on Hospitality and Tourism - Article in Journals
  • Teaching and Learning Cultural Change in Higher Education during the Disruptive Time - Book Chapter
2020
  • The Impact of Social Media on Consumers Purchasing Behaviour in Malaysian Restaurants (SCOPUS-Indexed), Journal of Spatial and Organizational Dynamics - Article in Journals
2018
  • Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • Investigating the Expenditure and Experience of International Conference Delegates Visiting Malaysia, Journal of Global Business Insights - Article in Journals
  • Key Attributes of Malaysian Specialty Coffee Shops: An Exploratory Investigation (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
2017
  • The Effect of Technical and Functional Quality on Guests Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis (SCOPUS-Indexed), Journal of Quality Assurance in Hospitality & Tourism - Article in Journals
2016
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia - Article in Proceeding
  • How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach - Article in Proceeding
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers Attitude - Article in Proceeding
  • Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach (SCOPUS-Indexed), Procedia - Social and Behavioral Sciences - Article in Journals
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. (SCOPUS-Indexed) - Article in Proceeding
2015
  • Event Management Education and Event industry: A Case of Malaysia, Malaysian Online Journal of Educational Management - Article in Journals
  • Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas - Article in Proceeding
2014
  • Perception of Terrorism in Hotel Industry: A Case Study of Pakistan s Hoteliers, TEAM Journal of Hospitality and Tourism - Article in Journals

Research

  • Research on public diplomacy of Hainan tourism service industry in the post-epidemic era,  Co-researcher, 2023 to 2025, International
  • Developing an Organisational Resilience Framework for the Malaysian Hotel Industry to manage the Crisis,  Co-researcher, 2023 to 2025, National
  • Research on public relations of Hainan five-star hotels in the era of epidemic,  Co-researcher, 2022 to 2024, International
  • Green Service Innovation Performance: An Exploration of Capabilities and Capacity Measures among Klang Valley Hotels of Malaysia ,  Project Leader, 2018 to 2019, Taylor's University
  • Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications,  Co-researcher, 2018 to 2019, Taylor's University

Awards and Stewardship

  • Gold Award; Recognition of Excellent and Innovative Efforts for e-Learning, Education, Universiti Malaysia Sarawak (UNIMAS), Creativity , 2019
  • CERTIFICATE OF REVIEWER APPRECIATION for the International Interdisciplinary Business-Economics Advancement Journal, Services, University of South Florida Sarasota Manatee, USA, Journal Reviewer Award , 2017
  • BEST PAPER AWARD (Hospitality Category) in 6th Asia Euro Conference , Conference, Taylor's University, Best Paper Award , 2016
  • Taylor s Ph.D. Fellowship Award, Education, Taylor's University, Fellowship , 2014

Paper Presented

  • Contemporary Research on Preparedness of Future Service Industry, UBM Webinar 2020 (SEMINAR), INVITED SPEAKER , 15/05/2020 to 15/05/2020
  • RESEARCH TRENDS IN HOSPITALITY, RESEARCH TRENDS IN HOSPITALITY AND TOURISM (SEMINAR), INVITED SPEAKER , 14/09/2020 to 14/09/2024
  • Post-Pandemic Tourism & Hospitality Industry: Contemporary Opportunities & Challenges, Post Pandemic Tourism and Hospitality Industry: Contemporary, Opportunities and Challenges (SEMINAR), INVITED SPEAKER , 04/06/2020 to 04/06/2020
  • Research Title Formulation and Problem Statement Writing in 30 minutes, REBIRTH: Resilience. Educators. Borderless. Innovators. Reshaping Tourism and Hospitality (SEMINAR), INVITED SPEAKER , 15/09/2020 to 15/09/2020
  • Creative Business Opportunity in Hospitality Industry after Pandemic, Creative Business Opportunity in Hospitality Industry after Pandemic (SEMINAR), INVITED SPEAKER , 13/05/2020 to 13/05/2020
  • Hospitality & Tourism Industry: Future Prospects and New Opportunities During Post COVID 19 5S Era, Hospitality & Tourism Industry: Future Prospects and New Opportunities During Post COVID 19 5S Era (SEMINAR), INVITED SPEAKER , 15/04/2020 to 15/04/2020
  • Contemporary Research on Preparedness of Future Service Industry, INTERNATIONAL CONFERENCE ON INNOVATIVE CHALLENGES IN MULTIDISCIPLINARY RESEARCH AND PRACTICE (CONFERENCE), INVITED SPEAKER , 15/06/2020 to 19/06/2020
  • Applying the Right Quantitative Research Tool for Effective Research Output, REBIRTH: Navigating Borderless Opportunities and Collaborations in Tourism and Hospitality Research (SEMINAR), INVITED SPEAKER , 12/08/2020 to 12/08/2020
  • Best Research Topics for a Post-Pandemic Future , The Best of Research during Unfortunate Events: Best Research Topics (SEMINAR), INVITED SPEAKER , 05/05/2020 to 05/05/2020
  • Best Research Topic after Covid 19, Six Day International Virtual Faculty Development Program (Faculty Development Program), INVITED SPEAKER , 12/05/2020 to 12/05/2020