• Senior Lecturer II

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    +60356295415
  •   rupam.konar@taylors.edu.my


Dr Rupam Konar

Dr. Rupam Konar is the Programme Director for PhD (Hospitality and Tourism) & MSc. (Tourism) programmes and also a Senior Lecturer in the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia. He also serves as a managing editor for the SCOPUS-indexed Asia Pacific Journal of Innovation in Hospitality and Tourism and also as an Associate Director at the Centre for Research and Innovation in Tourism (CRiT). Dr. Rupam is a Certified Microsoft Innovative Educator. His specialization area includes service innovation, service management, and service design within the hospitality industry. Within his research interest, he has published over 25 articles and book chapters in international refereed journals and has successfully complemented many national and privately funded research projects. With his gained years of experience in the hospitality sector and academia, he is now really intrigued by the possibilities and innovative changes he can contribute to these industries.


Academic Qualification

  • Doctor of Philosophy (Hospitality & Tourism), TAYLOR'S UNIVERSITY, Malaysia
  • Master's in International Hospitality Management, TAYLOR'S UNIVERSITY, Malaysia
  • Bachelor in Hotel Management Applied Nutrition Technology, DURGAPUR SOCIETY OF MANAGEMENT SCIENCE (DSMS), India

Professional Qualification

No records found

Areas of Expertise

  • Economics, Business And Management, Tourism, Food And Hospitality Services

Research Interest

  • Service Innovation Service Design Service Delivery System Sustainable Innovation Service Management Business Tourism

Publications

2024
  • An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand (ISI-Indexed), Journal of Vacation Marketing - Article in Journals
  • Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs. - Book Chapter
  • Does privacy still matter in smart technology experience? A conditional mediation analysis (SCOPUS-Indexed), Journal of Marketing Analytics - Article in Journals
2023
  • Destination Image, COVID-19 Perceived Risk and Intention to Travel: Malaysian Case (SCOPUS-Indexed), Academica Turistica - Tourism and Innovation Journal. - Article in Journals
2022
  • "Moving forward with augmented reality menu: changes in food consumption behaviour patterns" (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) - Article in Journals
  • Jumping on the Smart Tourism Bandwagon: Lessons of the Past and Outlook to the Future, Journal of Hospitality and Tourism Technology - Article in Journals
  • Digital Trust in the Hotel Industry An International Customer/Supplier Perspective - Book Chapter
  • The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: A Comparative Study of Malaysia and Singapore - Book Chapter
  • Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector - Book Chapter
2021
  • Teaching and Learning Cultural Change in Higher Education during the Disruptive Time - Book Chapter
  • Tourist Engagement and Loyalty: Gender Matters? (ISI-Indexed), Current Issues in Tourism - Article in Journals
  • Towards Service Excellence: The Zone of Tolerance for Hospitality and Tourism Education in Malaysia - Book Chapter
  • Does YouTube video dispositions have an impact on Intention to visit?, Journal of Tourism Management - Article in Journals
  • Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia (ERA Indexed), ASEAN Journal on Hospitality and Tourism - Article in Journals
2020
  • The Impact of Social Media on Consumers Purchasing Behaviour in Malaysian Restaurants (SCOPUS-Indexed), Journal of Spatial and Organizational Dynamics - Article in Journals
2019
  • Integrating Service Innovation and Service Value Proposition: An Qualitative Inquiry on Dynamic Service Delivery System for Malaysian Healthcare Facilities, Asia Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
2018
  • Key Attributes of Malaysian Specialty Coffee Shops: An Exploratory Investigation (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach (SCOPUS-Indexed), Asia-Pacific Journal of Innovation in Hospitality and Tourism - Article in Journals
  • Investigating the Expenditure and Experience of International Conference Delegates Visiting Malaysia, Journal of Global Business Insights - Article in Journals
2017
  • The Effect of Technical and Functional Quality on Guests Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis (SCOPUS-Indexed), Journal of Quality Assurance in Hospitality & Tourism - Article in Journals
2016
  • Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach (SCOPUS-Indexed), Procedia - Social and Behavioral Sciences - Article in Journals
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia - Article in Proceeding
  • How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach - Article in Proceeding
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers Attitude - Article in Proceeding
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia. (SCOPUS-Indexed) - Article in Proceeding
2015
  • Event Management Education and Event industry: A Case of Malaysia, Malaysian Online Journal of Educational Management - Article in Journals
  • Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas - Article in Proceeding
2014
  • Perception of Terrorism in Hotel Industry: A Case Study of Pakistan s Hoteliers, TEAM Journal of Hospitality and Tourism - Article in Journals

Research

  • Developing an Organisational Resilience Framework for the Malaysian Hotel Industry to manage the Crisis,  Co-researcher2023 to 2025, National
  • Green Service Innovation Performance: An Exploration of Capabilities and Capacity Measures among Klang Valley Hotels of Malaysia ,  Project Leader2018 to 2019, Taylor's University
  • Exploring the H.I.D.E. (Healthy.Interactive.Dining.Experience) using augmented reality applications,  Co-researcher2018 to 2019, Taylor's University

Awards and Stewardship

  • Gold Award; Recognition of Excellent and Innovative Efforts for e-Learning, Education, Universiti Malaysia Sarawak (UNIMAS), Creativity , 2019
  • CERTIFICATE OF REVIEWER APPRECIATION for the International Interdisciplinary Business-Economics Advancement Journal, Services, University of South Florida Sarasota Manatee, USA, Journal Reviewer Award , 2017
  • BEST PAPER AWARD (Hospitality Category) in 6th Asia Euro Conference , Conference, Taylor's University, Best Paper Award , 2016
  • Taylor s Ph.D. Fellowship Award, Education, Taylor's University, Fellowship , 2014

Paper Presented

  • Academic Anxiety and Learning Engagement Among Hospitality Students: the Mediating Effect of Academic Buoyancy, 8th Asia Euro Conference 2023 (CONFERENCE), ORAL PRESENTER , 22/11/2023 to 24/11/2023
  • Determinants of Reusing Augmented Reality (AR) Application at a Destination , iHITA 2018 Annual Conference (CONFERENCE), ORAL PRESENTER , 17/06/2018 to 17/06/2018
  • Do the Traditional Travel Agents have any Future? An Empirical Analysis of Indonesian Travelers Attitude, 2nd Global Tourism & Hospitality Conference (CONFERENCE), ORAL PRESENTER , 16/05/2016
  • How Empowerment Affects Hospitality Leadership Effectiveness: A Moderated Mediation Approach, 6th Asia Euro Conference (CONFERENCE), ORAL PRESENTER , 11/11/2016
  • Tourism Typologies and Satisfaction Level of Inbound ASEAN Tourists: Perspective from Malaysia, Asia Tourism Forum 2016 (CONFERENCE), ORAL PRESENTER , 15/06/2016
  • Determinants of Travel Motivation: A PLS-SEM Approach Towards Maldivians Traveling Overseas, 21st Asia Pacific Tourism Association Annual Conference (CONFERENCE), ORAL PRESENTER , 14/05/2015