Associate Professor
- School of Management & Marketing
Faculty of Business & Law - 0133438427
- woonleong.lin@taylors.edu.my
Associate Professor Dr Lin Woon Leong
Dr. Lin Woon Leong is an accomplished Associate Professor at Taylor's University in Malaysia, specializing in the Faculty of Business and Law. He holds a Ph.D. from Universiti Putra Malaysia and an MBA from the University of East Anglia in the UK. Dr. Lin's academic journey has focused on exploring the complex relationship between corporate social responsibility (CSR) and its impact on firm performance in the automotive industry.
Dr. Lin's research interests span various areas, including business ethics, sustainability, corporate social responsibility, corporate political strategy, and the circular economy. Recently, he has expanded his research scope to include the emerging field of blockchain technology.
In recognition of his exceptional contributions to academia, Dr. Lin was promoted to the esteemed position of Associate Professor on January 1, 2023. He also serves as the Director of the Sustainability Hub within the Faculty of Business and Law and is actively involved in various centers, including BIZPOD and the International Family Enterprise Center. Notably, he chairs UNPRME for SoMM and contributes his expertise as a committee member of PRME for the ASEAN+ Chapter, advocating for sustainable education in ASEAN nations.
Starting from January 1, 2024, Dr. Lin has been appointed as the Program Director of the DBA for the Faculty of Business and Law, showcasing his academic prowess and leadership acumen.
Dr. Lin has collaborated on projects with UMGC Malaysian and Brunei to develop the ACCESS sustainability training program at Taylor’s University. He has also been appointed as a research scholar for SEARCH Malaysia. From 2022 to 2024, he has been involved in the Scholars’ Commentary Project - Second Series.
Dr. Lin Woon Leong boasts an impressive publication record, with over 42 articles published in reputable journals. His publications are recognized by esteemed institutions such as ABS, Thomson Web of Science (SSCI), and Scopus, reflecting his prominence in the academic community. Dr. Lin's research has garnered significant attention, evident from his H-index of 15 on Google Scholar as of June 26, 2023. Furthermore, his publications have amassed over 1,302 citations since 2018, underscoring their substantial impact on scholarly discourse. His influential presence in academic publishing underscores his expertise and invaluable contributions to his field.
Dr. Lin's research transcends multiple domains, contributing to diverse fields of study. His notable investigations encompass the influence of clean energy and technological innovation on economic growth in Asian nations, the role of sustainability and natural resource management in enhancing environmental quality, and the examination of green growth, governance, and green technology innovation in achieving the Sustainable Development Goals within G7 countries. Additionally, Dr. Lin's research explores the significance of entrepreneurial education in preparing future entrepreneurs in Malaysia and analyzes the repercussions of the COVID-19 pandemic on the ASEAN tourism industry.
With his multidisciplinary approach, Dr. Lin Woon Leong demonstrates an unwavering commitment to addressing critical issues in business, economics, sustainability, and societal challenges. His extensive publication portfolio and widespread citation of his work testify to his expertise and invaluable contributions to the academic community.
Academic Qualification
- Doctor of Philosophy (Business Economics), UNIVERSITI PUTRA MALAYSIA, Malaysia
- Master of Business Administration, UNIVERSITY OF EAST ANGLIA, United Kingdom
- Bachelor of Engineering (Food and Process), UNIVERSITI PUTRA MALAYSIA, Malaysia
Professional Qualification
Areas of Expertise
- Economics, Business And Management, Management, Environmental Management
- Economics, Business And Management, Management, Environmental Management
Research Interest
- Business Ethics, Corporate Social Responsibility, Corporate Political Activity, Green Innovation, Sustainability, Business Strategy, System GMM, Econometric, Panel Data.
Publications
- Examining the role of sustainability and natural resources management in improving environmental quality: Evidence from Asian countries (ISI-Indexed), RESOURCES POLICY - Article in Journals
- Green growth, governance, and green technology innovation. How effective towards SDGs in G7 countries? (ISI-Indexed), Economic Research-Ekonomska Istrazivanja - Article in Journals
- Does clean energy and technological innovation matter for economic growth? An Asian countries perspective. (ISI-Indexed), Economic Analysis and Policy - Article in Journals
- Aligning the BRI and SDG: Tangible Strengths and Opportunities - Book Chapter
- Belt and Road Initiative: A Journey to Equitable and Sustainable Development - Book Chapter
- Green growth, governance, and green technology innovation. How effective towards SDGs in G7 countries? (ISI-Indexed), Economic Research-Ekonomska Istra ivanja - Article in Journals
- The Impact of Consumer Trust and Consumer Loyalty on Sustainable Development of Cross-border E-commerce (SCOPUS-Indexed), Specialusis Ugdymas - Article in Journals
- Evolution of Entrepreneurship Development Among Different Generations in Adopting Technology in Malaysia: Towards a Reconciliation for Collaboration - Book Chapter
- Unveiling the role of entrepreneurial education in preparing the next generation of entrepreneurs in Malaysia - Book Chapter
- Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education, Education and Training - Article in Journals
- Giving too much and paying too little? The effect of corporate social responsibility on corporate lobbying efficacy: Evidence of tax aggressiveness (ISI-Indexed), Corporate Social Responsibility and Environmental Management - Article in Journals
- Asymmetric effects of corporate sustainability strategy on value creation among global automotive firms: A dynamic panel quantile regression approach (ISI-Indexed), Business Strategy and the Environment - Article in Journals
- Impact of COVID-19 on ASEAN tourism industry (ISI-Indexed), Journal of Asian Public Policy - Article in Journals
- Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity (ISI-Indexed), Technological Forecasting and Social Change - Article in Journals
- Impact of Information and Communication Readiness on the Tourism Industry: A Dynamic GMM Approach. - Book Chapter
- Market differentiation threshold and the relationship between corporate social responsibility and corporate financial performance. (ISI-Indexed), Corporate Social Responsibility and Environmental Management - Article in Journals
- Effect of green innovation strategy on firm idiosyncratic risk: A competitive action perspective (ISI-Indexed), Business Strategy and the Environment - Article in Journals
- Crazy Rich Asian Countries? The Impact of FDI Inflows on the Economic Growth of the Economies of Asian Countries: Evidence from An NARDL Approach. (SCOPUS-Indexed), International Journal of Economics and Management - Article in Journals
- Impact of Positive and Negative Corporate Social Responsibility on Automotive Firms Performance: A Market-Based Asset Perspective, Corporate Social Responsibility and Environment Management. - Article in Journals
- The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective, Industrial Marketing Management. - Article in Journals
- Does quality institutions promote environmental quality? (ISI-Indexed), Environmental Science and Pollution Research - Article in Journals
- Impact of corporate political activity on the relationship between corporate social responsibility and financial performance: A dynamic panel data approach (ISI-Indexed), Sustainability - Article in Journals
- Do firm s organisational slacks influence the relationship between corporate lobbying and corporate financial performance? (ISI-Indexed), International Journal of Financial Studies - Article in Journals
- Journal of Cleaner Production (ISI-Indexed), Journal of Cleaner Production - Article in Journals
- Corporate social responsibility and corporate political activity: What does data tell us? (SCOPUS-Indexed), Economic Bulletin - Article in Journals
- Is corporate political activity an investment or agency? An application of system GMM approach. (ISI-Indexed), Administrative Sciences - Article in Journals
- Financial development and carbon dioxide emissions in Nigeria: Evidence from the ARDL bounds approach (ISI-Indexed), GeoJournal - Article in Journals
- Biomass energy consumption and economic growth: panel data evidence from ASEAN member countries (ISI-Indexed), GeoJournal - Article in Journals
- The dynamic causality between corporate social responsibility and corporate political activity: A Panel Vector Autoregression approach (SCOPUS-Indexed), International Journal of Economics and Management - Article in Journals
- Corporate debt policy of Malaysian SMEs: Empirical evidence from firm dynamic panel data. (SCOPUS-Indexed), International Journal of Economics and Management - Article in Journals
- GCBER - Article in Proceeding
Research
- Development of Social Sustainability Index for SMEs in Malaysia, Project Leader, 2023, Private
- Revolutionizing Climate Finance for Malaysian SMEs in the Food and Beverage Manufacturing Sector, Co-researcher, 2023 to 2025, National
- Developing a Conceptual Model of Circular Economy in Small and Medium-Sized Hospitality Businesses in Malaysia for a Sustainable Future, Co-researcher, 2022 to 2024, National
- An integrated Strategic Sustainability - Risk Management modeling approach for Product Development of Malaysian Furniture Companies, Project Leader, 2022 to 2024, National
- An integrated Strategic Sustainability - Risk Management modeling approach for Product Development of Malaysian Furniture Companies, Project Leader, 2022 to 2025, National
- Developing a Conceptual Model of Circular Economy in Small and Medium-Sized Hospitality Businesses in Malaysia for a Sustainable Future, Co-researcher, 2022 to 2025, National
- Does CSR Matters to Brand Loyalty? The Mediating Role of Brand Trust and Image , Project Leader, 2022, Taylor's University
- Does CSR Matters to Brand Loyalty? The Mediating Role of Brand Trust and Image, Project Leader, 2022, Taylor's University
- Developing a Sustainable Retirement Village Framework for the Malaysian Ageing Community, Co-researcher, 2021 to 2023, National
- Access to Financing and Firm Growth in Malaysia / East Asian Countries, Co-researcher, 2020 to 2022, International
Awards and Stewardship
Paper Presented
- Answering Your Research Questions, Answering Your Research Questions (SEMINAR), INVITED SPEAKER , 15/10/2021 to 15/10/2021
- Circular Economy, Economic Colloquium 2021 (CONFERENCE), PLEANARY/KEYNOTE SPEAKER , 07/04/2021 to 07/04/2021
- The Adoption of Technological Innovations in a B2B Context and Its Impact on Firm Performance: Perspective of Ethical Leadership in Services, 2019 Frontiers in Service-Sharing Economy, Platforms and New Technologies (CONFERENCE), POSTER PRESENTER , 19/07/2019 to 21/07/2019
- The influence of green innovation strategy on the brand value: The role of marketing capability and R&D intensity. , 30th EBES Conference - Kuala Lumpur. (CONFERENCE), ORAL PRESENTER , 08/01/2020 to 10/01/2020
- Corporate social responsibility and corporate political activity: what does data tell us? , 10th Faculty of Economics and Management Seminar - National Seminar on Digitalization, Sustainability & Globalization (CONFERENCE), ORAL PRESENTER , 16/07/2019 to 16/07/2019
- International Production Capacity Cooperation of China ASEAN Economic Corridor. , Symposium on China-ASEAN Financial Cooperation. (CONFERENCE), ORAL PRESENTER , 08/11/2018 to 11/11/2018
- Impact of corporate political activity of firms on the relationship between corporate social responsibility and financial performance: A dynamic panel data approach. , EBEN-research conference Corruption and Beyond Fraudulent (CONFERENCE), ORAL PRESENTER , 06/09/2018 to 08/09/2018
- Corporate Political Activity and Financial Performance: A Corporate Social Responsibility Perspective, The 5th Sebelas Maret International Conference on Business, Economics and Social Sciences (CONFERENCE), ORAL PRESENTER , 14/07/2018 to 16/07/2018
- Impact of Corporate Political Activity on the Relationship Between Corporate Social Responsibility and Financial Performance: A Dynamic Panel Data Approach, EBEN Research Conference (CONFERENCE), ORAL PRESENTER , 06/08/2017 to 09/08/2017
- Impact of positive and negative corporate social responsibility on corporate financial performance and idiosyncratic risk. , GCBER. UPM (CONFERENCE), ORAL PRESENTER , 10/07/2017 to 12/07/2017