Curriculum Vitae

PERSONAL DETAILS

Associate Professor Dr Rahmat Bin Hashim

  • Associate Professor

  • School of Hosp,Tourism & Events
    Faculty of Social Sciences & Leisure Management
  •    03-56295488
  •   rahmat.hashim@taylors.edu.my

BIOGRAPHY



Rahmat Hashim was born and raised in Penang. He is an associate professor at the Faculty of Hospitality, Food & Leisure Management. He holds a Bachelor’s Degree in Hotel and Restaurant Management from Alliant International University in San Diego as well as a Master’s Degree of Professional Services (MPS) in Travel and Tourism Management from the New School for Social Research, New York. Rahmat Hashim earned a PhD in Food and Leisure from Sheffield Hallam University in UK.
He has authored and co-authored several books and book chapters such as “Restaurant Service Delivery and Customer Patronization”, “New Product and Efficiency Strategy for Foodservice Business”, “The Impact of Food Trends on Menu Innovation” and “Human Resource Management in Hospitality”. Currently, his is working on a book title “Positioning and Branding Tourism Destinations for Global Competitiveness” to be published by IGI Global. He has authored and co-authored several journal articles and conference proceedings, serving as editorial board for several journals, besides serving as reviewers and technical committee members in IEEE conferences including Scopus and ISI indexed proceedings and journals in relevant areas. Working with his colleagues in the faculty, he is one of the project leaders for the TU Flagship Research Grants. He, together with his colleagues, has won several awards in product innovation competition such as the BioInno Awards Malaysia and ITEX Malaysia.

Prior joining Taylor’s he was an Associate Professor at UiTM Shah Alam. His research interests lie in the area of learning behavior, competence management, and branding and innovation. Throughout his career he has undertaken a variety of administrative duties at UiTM and served as the Associate Dean for Research for the School of Hospitality, Tourism & Culinary Arts, Taylor’s University. He is a member of the Institute of Hospitality, United Kingdom, American Sociological Association and Academy of Management, USA. And Tourism Educators Association of Malaysia (TEAM). He was the past president (2012-2014) of Tourism Educators Association of Malaysia (TEAM), chairperson for MQA’s program standard for hospitality, Tourism and Culinary Arts and member of the Malaysian Qualification Agency’s panel of assessors. Presently, he is a committee member, Malaysia Industry Standard (ISC-Tourism, Exhibition & Hospitality Services), SIRIM.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Associate Dean for Research, Faculty of Hospitality. Food & Leisure Management, Taylor's University, 01/06/2016 to 31/05/2017
  • Students-Industry Linkages-Resource Person, Faculty of Hotel & Tourism Management Universiti Teknologi MARA, 01/08/2012 to 31/07/2014
  • Deputy Dean (Academic & International), Faculty of Hotel & Tourism Management Universiti Teknologi MARA, 01/12/2009 to 31/12/2012
  • Deputy Dean (Student Affairs), Faculty of Hotel & Tourism Management, 01/01/2008 to 30/11/2009
  • Department Head (Postgraduate Studies), Faculty of Hotel & Tourism Management Universiti Teknologi MARA, 15/09/2003 to 05/05/2008
  • Department Head (Undergraduate Studies), Faculty of Hotel & Tourism Management Universiti Teknologi MARA, 25/11/1999 to 31/10/2000
ACADEMIC QUALIFICATION
(Qualification),(Institution)
  • Doctor of Philosophy, SHEFFIELD HALLAM UNIVERSITY, United Kingdom
  • Master of Professional Studies, THE NEW SCHOOL FOR SOCIAL RESEARCH, United States
  • B.Sc, Alliant Int'l University, San Diego, CA, United States
  • Bachelor of Science in Hospitality Management, UNITED STATES OF INTERNATIONAL UNIVERSITY, United States
  • Diploma in Islamic Studies, INTERNATIONAL ISLAMIC UNIVERSITY, Malaysia
  • Diploma in Chef Training, INSTITUT TEKNOLOGI MARA, Malaysia
PROFESSIONAL MEMBERSHIP
(Organisation),(Role),(Duration),(Level)
  • Neuromarketing Science & Business Association , Member, 2017 to 2019 (International)
  • Institute of Hospitality, UK, Member, 2012 to 2018 (International)
  • Europrean Association Methodology, Annual Member, 2008 to 2017 (International)
TEACHING
(Course Title),(Level of Study),(Institution),(Month/Year)
  • Business of Hospitality & Tourism, Bachelor Degree, Taylor's University (08/2020)
  • Marketing in Food Business, Master Degree, Taylor's University (08/2020)
  • Research Methods, Bachelor Degree, Taylor's University (08/2020)
  • Marketing in Food Business, Master Degree, Taylor's University (05/2020)
  • Business of Hospitality & Tourism, Bachelor Degree, Taylor's University (04/2020)
  • Research Methods, Bachelor Degree, Taylor's University (04/2020)
  • Marketing in Food Business, Master Degree, Taylor's University (10/2019)
  • Buisness in Hospitality, Tourism & Leisure Management, Bachelor Degree, Taylor's University (08/2019)
  • Research Methods for Social Science, PhD, Taylor's University (01/2018)
  • Marketing in Food Business, Master Degree, Taylor's University (09/2018)
  • Research Supervisory Practices, PhD, Taylor's University (04/2017)
  • Marketing in Food Business, Master Degree, Taylor's University (05/2017)
  • Customer Relationship Management, Bachelor Degree, Taylor's University (08/2017)
  • Business of Hospitality & Tourism, Bachelor Degree, Taylor's University (08/2017)
  • Marketing in Food Business, Master Degree, Taylor's University (09/2016)
PUBLICATIONS
(Title of publication in APA style)
Book
2019
  • Rahmat Hashim, Mohd Hafiz Mohd Hanafiah & Mohd Raziff Jamaluddin (2019). Positioning and Branding Tourism Destinations for Global Competitiveness, Hershey, PA: IGI Global Publisher
     
2012
  • Maimunah Aminuddin, Rahmat Hashim & Nor Azhar Baba (2012). Human Resource Management in the Hospitality Industry, Kuala Lumpur: Oxford Fajar Sdn. Bhd.
     
  • Artinah Zainal, Salleh Mohd Radzi, Rahmat Hashim, Chemah Tamby Chik & Rozita Abu (eds) (2012). Current Issues in Hospitality and Tourism Research and Innovations, London: Taylor & Francis-CRC Press
     
2010
  • Mohd Salehuddin Mohd Zahari, Rahmat Hashim , Salleh Mohd Radzi and Zulhan Othman (2010) Intention and Commitment to Career in Hotel Industry: What do Malaysian Hospitality Program Students Think? Shah Alam: UiTM Press/UPENA
  • Mohd Salehuddin Mohd Zahari, Zulhan Othman, Salleh Mohd Radzi and Rahmat Hashim (2010). Restaurant Service Delivery and Customer Patronization, Shah Alam: UiTM Press/UPENA
Book Chapter
2015
  • Mazalan Mifli, Rahmat Hashim, & Artinah Zainal (2015) The impact of food trends on menu innovation, Angelo A. Camillo (ed) Handbook of Research on Global Hospitality and Tourism Management, IGI Global Publication.(Scopus)
2012
  • Hasiful Fata & Rahmat Hashim (2012). Homestay destination: Assessing destination’s food image, tourists’ satisfaction and tourists’ revisit intention, in Artinah Zainal, Salleh Mohd. Radzi, Rahmat Hashim, C.T. Chik, R. Abu (eds), Current Issues in Hospitality and Tourism, London: Routledge-CRC Press (Scopus)
     
  • Muhd Syahir Muhd Stamam, Salleh Mohd Radzi & Rahmat Hashim (2012). Food and Beverage Technology and Employee Acceptance, in A. Zainal, S.M. Radzi, R. Hashim, C.T. Chik, R. Abu (Eds), Current Issues in Hospitality & Tourism, London: Routledge-CRC Press
2010
  • Mazalan Mifli, Rahmat Hashim, & Artinah Zainal (2010). New Product and Efficiency Strategy for Foodservice Business, in Khairil Wahidin et al (eds) in Selected Issues in Hospitality & Tourism, Serdang:UPM Press.
  • Mohd Hairi Jalis & Rahmat Hashim (2010). Gastronomy Tourism: What can be done about it, in Mohd Sallehudin Mond Zahari (ed) in Gastronomy: An opportunity for Malaysia, Shah Alam: University Press
Article in Journals
2018
  • Derweanna Bah Simpong, Mohd Salehuddin Mohd Zahari, Rahmat Hashim, Hamizad Abdul Hadi, Azimah Othman (2018). Does Government Support Increase the Involvement of Orang Asli Entrepreneurs in Malaysia Mainstream Businesses? International Journal of Academic Research in Business and Social Sciences, 8(17), 310–323 (ERA Indexed)
  • Lu, C., Liujien, W., & Hashim, R. (2018). An Importance Performance Analysis (IPA) of Tour Guide in Mainland China. International Journal of Academic Research in Business and Social Sciences, 8(14), 200–217. (ERA Indexed)
2017
  • Mazalan Mifli, Rahmat Hashim & Artinah Zainal (2016). Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia, Journal of Tourism and Hospitality Research, Vol. 17 (4), pp.339-357 (SCOPUS-Indexed)
     
  • Mohd Raziff Jamaluddin, Salleh Mohd Radzi and Rahmat Hashim (2017) Customer’s Brand Equity and Customer Loyalty: A Study on Hotel’s Conference Market, World Applied Sciences Journal, Vol. 35, Special Issue, pp. 47-52. (ERA Indexed)
2015
  • Mifli, M., Hashim, R., & Zainal, A. (2015). Product innovation process of chain restaurants: A new empirical perspective using statistical paradigms. Advanced Science Letters, 21(6), 1767-1771. DOI: 10.1166/asl.2015.6201 (SCOPUS-Indexed)
     
2013
  • Rahmat Hashim (2013). Rethinking Knowledge and Competence in Hospitality Education (editorial), Journal of Hotel Business Management, 2 (1), 106
  • Fadhilah Mohd Shafiff, Artinah Zainal & Rahmat Hashim (2013). Training Transfer: the Interaction of Changed Behaviour and Co-worker Support on Job Performance, Journal of Hospitality, Tourism & Culinary Arts, 5 (2), 44-50
2012
  • Salim Abd Talib, Rahmat Hashim, Mukesh & Karutan Chinna (2012). Malaysian Fine Dining Restaurants: Profiling of consumers’ demographics and dining out behavior and determination of purchasing orientation via demographic features, Journal of Global Business and Economics, 5 (1), 50-71.
2011
  • Zamri Ahmad and Rahmat Hashim (2011) Customer’s Brand Equity and Customer Loyalty: A Study on Hotel’s Conference Market, World Applied Sciences Journal, Vol. 12, Special Issue, pp. 44-49, (SCOPUS-Indexed)
2009
  • Rahmat Hashim, Artinah Zainal, Ahmad Nizan Zali & Shahariah Ibrahim (2009) Epistemological beliefs and self-directed learning readiness of hospitality students: the necessary precursors to academic performance, Asian Journal of University Education, 5 (1), 25-45.
  • Rahmat Hashim, Alina Syuhaida Mohd Ramly & Noriza Ishak (2009) A Model of Personal Epistemology and Learning Styles, SEGI REVIEW, 2 (1), 84-102.
Article in Proceeding
2018
  • Cheng Lu, Wu Liujie & Rahmat Hashim (2018). An Importance-Performance Analysis (IPA) of Tour Guide in Mainland China, 4th International Hospitality & Tourism Conference 2018, 21-23 Novenber 2018, Tamu Hotel Kuala Lumpur.
     
  • Salim Abdul Talib, Rahmat Hashim & Mohd Salehuddin Mohd Zahari (2018). MODELING SATISFACTION AND BEHAVIORAL INTENTION OF MALAYSIAN FINE DINING RESTAURANTS CONSUMERS, (ICCFBT 2018) FAKULTAS PARIWISATA DAN PERHOTELAN, UNVERSITAS NEGERI PADANG, SUMATERA, INDONESIA 11 - 12 MAY 2018
     
2010
  • Rahmat Hashim, Salehuddin Mohd Zahari, Salleh Mohd Radzi & Saidatul Afzan (2010). Hospitality Managerial Knowledge, 2010 Conference on Scientific and Social-science Research (CSSR 2010), 5-8 Dec. 2010, Kuala Lumpur, IEEE/Scopus (SCOPUS-Indexed)
RESEARCH PROJECT
(Project title),(Role),(Duration),(Level)
  • Experimental Restaurant, Project Leader, 2017 to 2022 (Taylor's University)
  • Innovative technique in studying contextual eating behaviour, Project Leader, 2017 to 2020 (Taylor's University)
  • The Impact of Launching Carnival to Visit Malaysia Year Campaign, Co-researcher, 2013 (National)
  • Domestic and Foreign Tourists Attendance and Feedback During 'Fabulous Food 1Malaysia, Co-researcher, 2011 to 2012 (National)
  • A Corpus of Hospitality Managerial Knowledge , Project Leader, 2009 to 2011 (National)
EVALUATION ACTIVITIES
(Activity),(Duration),(Category)
  • Muslims Travel Motivations and Travel Preferences: The Impact of motivational factors on Islamic service, hedonic and product travel preferences, 2018 to 2018 (Article in Journal)
  • Defining Indigenous Social Norms of Water-Related Taboo: Contemporary Social Attitude, Social Harmony, and Development of Mentawai, 2018 to 2018 (Article in Proceeding)
  • Journal of Islamic Marketing 'Ascertaining the "Halalness" of Restaurants - Scale Development and Validation', 2018 to 2018 (Article in Journal)
  • Journal of Islamic Marketing, 2018 to 2018 (Article in Journal)
  • Positioning and Branding Tourism Destinations for Global Competitiveness, 2017 to 2018 (Book Chapters)
  • Measuring Generation Y Consumers' Perceptions of Green Practices at Starbucks: An IPA Analysis, 2016 to 2016 (Article in Journal)
  • Moderating Role of Service Quality and Restaurant Ambience on Customers' Satisfactions: A Case Study, 2016 to 2016 (Article in Journal)
  • INCULT'2016, 2016 to 2016 (Article in Proceeding)
  • Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia, 2015 to 2015 (Article in Journal)
  • SHUSER 2012- 2012 IEEE Symposium on Humanities, Science & Engineering Research - Humanities & Quality of Life, 2012 to 2012 (Article in Proceeding)
  • 2012 IEEE Symposium on Business, Engineering & Industrial Applications - Humanities and Quality of Life, 2012 to 2012 (Article in Proceeding)
  • 2011 IEEE Symposium on Industrial Electronics and Applications - Management, Business & Finance Applications, 2011 to 2011 (Article in Proceeding)
  • Human Resource in Hospitality Management , 2011 to 2012 (Book)
  • CSSR, 2010 to 2010 (Article in Proceeding)
SUPERVISION
(Title of Thesis),(Name of Candidates),(Academic Level),(Role)
ONGOING
  • ZAKIYYA MOOSA  (Co-supervisor (Internal))
  • JOAQUIM MIGUEL DIAS SOEIRO  (Main Supervisor)
  • VO HONG SON  (Main Supervisor)
  • NUR IDA FATIHAH BINTI CHE SHALIFULLIZAM  (Main Supervisor)
  • WU LIUJIE  (Main Supervisor)
  • HWANG KEE SUAN  (Main Supervisor)
  • HAN XIAO  (Main Supervisor)
  • XIONG SHANMEI  (Main Supervisor)
  • WEI YUE  (Main Supervisor)
  • CHEN LEI  (Main Supervisor)
PRESENTATION
(Title),(Event),(Date Presented),(Organiser),(Level)
ORAL PRESENTER
  • Taste, Emotion and Food Choice: A Facial Expression Analysis , MASO 2019 Scientitic Conference on Obesity, 15/10/2019 to 16/10/2019, Malaysia Association for the Study of Obesity (International)
  • An Importance-Performance Analysis (IPA) of Tour Guides in mainland China, 4th International Hospitality & Tourism Conference 2018, 21/11/2018 to 23/11/2018, Universiti Teknologi MARA (International)
  • Modeling Satisfaction and Behavioral Intention of Malaysian Fine Dining Restaurants Consumers,, International Conference on Culinary Fashion Beauty and Tourism (iccfbt 2018),, 11/05/2018 to 12/05/2018, Fakultas Pariwisata dan Perhotelan, Unversitas Negeri Padang, Sumatera, Indonesia (International)
  • The Moderating Effect of market Saturation and Food Trends on product Innovation Process Strategy,, Tourism & Hospitality Conference and 11th Asia Tourism Forum, 18-20 May 2014, Hotel ICON Hong Kong (indexed)., 18/05/2014 to 20/05/2014, Hong Kong Polytechnic University (International)
  • Preserving in Five-star Hotel, 12th International Research Symposium on Service Excellence in Management, 02/06/2011 to 05/06/2011, QUIS (International)
  • Malaysian hospitality managerial knowledge: A competence model approach, Conference on Social Sciences Research (CSSR) 2010, 05/12/2010 to 07/12/2010, UiTM/IEEE (International)
  • Transforming Teaching & Learning Towards International Practices, 4th International Conference on Teaching & Learning, 20/10/2008 to 21/10/2008, UiTM/Huddersfield University, UK (International)
  • Epistemological Beliefs, Self-Directed Learning and Students Academic Performance: A study amongst hospitality students, , 4th ApacChrie Conference, 21-24 May , 21/05/2008 to 24/05/2008, Apac CHRIE (International)
INVITED SPEAKER
  • GCC Integration through Tourism Industry, Seminar on Business Opportunity in the Gulf Council (GCC, 07/03/2011 to 07/03/2011, GCC-ASEAN Economic Centre (International)
OTHERS
  • Feminist Leadership Dynamics in Chinese Hospitality Industry: Antecedents of philosophical ethics of personality traits and leadership styles., 5th World Research Summit for Tourism and Hospitality, 13/12/2019 to 16/12/2019, Elsevier and UCF Rosen College of Hospitality Management (International)
  • Does Government Support Increase the Involvement of Orang Asli Entrepreneurs in Malaysia Mainstream Business?, 4th International Hospitality and Tourism Conference 2018, 21/11/2018 to 23/11/2018, Universiti Teknologi MARA (International)
  • IBM Smarter Education: Milestone in excellent quality and profits , IBM Smarter Education, 25/10/2013 to 25/10/2013, IBM Malaysia (National)
  • Performance Evaluation of Online Discussion, , 2010 International Conference on Science and Social Research (CSSR 2010), 05/12/2010 to 07/12/2010, UiTM/IEEE (International)
AWARDS AND STEWARDSHIP
(Name of Award/Stewardship),(Award Category),(Awarding Institution),(Year Awarded),(Type of Award)
  • Excellence service, Services, Universiti Teknologi Mara (UITM), 2013 (Excellence service)
  • Innovation & Invention, Exhibition/Invention, Universiti Teknologi Mara (UITM), 2008 (Product innovation)
  • BioInnovation, Exhibition/Invention, Malaysian Association of Research Scientists (MARS), 2008 (Product Innovation)
  • BioInnovation, Exhibition/Invention, Malaysian Association of Research Scientists (MARS), 2008 (Product Innovation)
ACADEMIC/TECHNICAL CONTRIBUTION
(Activity),(Organisation),(Duration),(Role)
  • Curriculum review and verification, Ministry of Education, 2019 to 2019 (Committee Member)
  • Industrial Standards (Hospitality, Tourism & Events), SIRIM, 2017 to 2020 (Committee Member)
  • Programme Standards Committee for Hospitality & Tourism, Malaysian Qualiication Agency, 2012 to 2013 (Chairman)
CONTRIBUTION TO SOCIETY
(Contribution to Society),(Duration),(Level)
  • Operational Management Committee, Bank Negara Malaysia, 01/09/2020 to 31/08/2022 (Government Sector)
  • Research Grant Assessor (FRGS), 01/03/2018 to 31/12/2020 (National)
  • Students-Industry Linkages, 01/05/2014 to 30/04/2015 (Private/Industrial Sector)
COURSE ATTENDED
(Course Title),(Course Mode),(Date/Duration),(Level)
  • BENGKEL STRATEGIK BAGI MENINGKATKAN INDEKS DAYA SAING MALAYSIA BAGI INDIKATOR PENDIDIKAN DI DALAM GLOBAL COMPETITIVENESS REPORT (GCR) 2.0 (Workshop on Strategic Initiative for Malaysian Competitiveness for Indicators on Global Education Competitiveness Report (GCR) 2.0 , Non research, 10/03/2020 to 11/03/2020 (National)
  • Understanding Taylor's University Academic Policies and Procedures, Research, 07/03/2017 to 07/03/2017
  • ISO 9001:2008 Awareness Training, Research, 01/03/2017 to 01/03/2017
  • HTCA PD Day 1, Research, 12/01/2017 to 13/01/2017